Summary
ACI Worldwide provides secure payment processing solutions for merchants across in-store, online, and mobile channels. The Marketing Manager will plan and execute events, trade shows, integrated campaigns, and account-based marketing programs while partnering with digital marketing, product marketing, and business development teams to generate measurable pipeline.
Responsibilities
- Plan, execute and track events and trade shows end-to-end, including logistics, booth coordination, vendor management, speaker and content support, budget tracking and on-site execution
- Drive pre-event audience acquisition and post-event lead follow-up to ensure every event delivers measurable pipeline impact
- Measure and report on event performance, including attendance, engagement, leads generated, cost per lead and pipeline contribution
- Collaborate cross-functionally with digital marketing, product marketing, and others to develop and execute integrated marketing campaigns
- Team up and work closely with Business Development Representatives (BDRs) on local campaign execution and lead follow-up, ensuring tight alignment between marketing activity and outbound outreach
- Manage the account-based marketing (ABM) plan and supporting tactics for priority merchant accounts, including target account selection, campaign personalization, multi-channel engagement and performance tracking
- Adopt and apply AI-powered marketing and productivity tools to scale content development, personalization, research, reporting and program execution, while adhering to ACI security, privacy and governance standards
- Understand and adhere to all Corporate Policies to include but not limited to ACI Code of Ethics and Global Information Security
- Perform other duties as assigned
Skills
- Bachelor's Degree in Marketing, Business, Communications or related field
- 2-3 years related B2B marketing experience required; recent graduates with relevant internship or academic experience will also be considered
- Strong organizational and project management skills, with the ability to manage multiple deadlines simultaneously
- Keen attention to detail and demonstrated ability to perform in a fast-paced environment
- Excellent communication skills for cross-functional collaboration
- High energy, curiosity and a demonstrated willingness to learn and take ownership
- Willingness to adopt AI-enabled tools to improve productivity and program effectiveness
- Strong background in Microsoft Word, Excel and PowerPoint
- Experience supporting events, trade shows or field marketing programs
- Familiarity with account-based marketing principles, demand generation metrics and lead management
- Payments industry, fintech, retail technology or cloud technology knowledge
- Working knowledge of Salesforce, HubSpot and Demandbase
- Experience using generative AI tools for content, research or campaign support
Qualifications
Must Haves
- Bachelor's Degree in Marketing, Business, Communications or related field
- 2-3 years related B2B marketing experience required; recent graduates with relevant internship or academic experience will also be considered
- Strong organizational and project management skills, with the ability to manage multiple deadlines simultaneously
- Keen attention to detail and demonstrated ability to perform in a fast-paced environment
- Excellent communication skills for cross-functional collaboration
- High energy, curiosity and a demonstrated willingness to learn and take ownership
- Willingness to adopt AI-enabled tools to improve productivity and program effectiveness
- Strong background in Microsoft Word, Excel and PowerPoint
Nice to Haves
- Experience supporting events, trade shows or field marketing programs
- Familiarity with account-based marketing principles, demand generation metrics and lead management
- Payments industry, fintech, retail technology or cloud technology knowledge
- Working knowledge of Salesforce, HubSpot and Demandbase
- Experience using generative AI tools for content, research or campaign support
Benefits
- Growth opportunities
- A casual work environment