Advance Local
Posted 16 days agoVerified live 10h ago
Coordinator, Digital Advertising
Brief overview
Remote
UndergradOr in progress
Microsoft ExcelMicrosoft PowerPointMicrosoft WordArtificial Intelligence ToolsDigital AdvertisingData AnalysisGoogle AdsMicrosoft AdsMeta AdsLinkedIn AdsGoogle Analytics 4
About the company
Advance Localadvancelocal.com
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement.
Job description
Summary
Advance Local's Catalyst IQ is a digital marketing and technology organization serving automotive dealers and manufacturers. The Digital Advertising Coordinator supports the development, execution, analysis, and optimization of digital advertising campaigns while using AI tools and automation to improve efficiency and performance.
Responsibilities
- Assist in the creation, management, and optimization of digital advertising campaigns across Google, Microsoft, Meta, and other advertising platforms
- Monitor campaign performance and support optimization efforts through data analysis and research
- Utilize AI tools to assist with reporting, research, content development, campaign management, and process improvement
- Identify opportunities to improve efficiency by leveraging AI and automation within daily workflows
- Analyze campaign and performance data to identify trends, opportunities, and actionable insights
- Support the development of reports, dashboards, and performance summaries for internal teams and clients
- Collaborate with team members to execute digital marketing strategies and client initiatives
- Contribute to the maintenance and improvement of internal tools, documentation, and operational processes
- Stay current on digital advertising trends, platform updates, and emerging AI technologies
- Demonstrate a proactive approach to learning new technologies, tools, and best practices
Skills
- Proficiency in Microsoft Excel, PowerPoint, and Word
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms
- Interest in using AI to improve productivity, automate tasks, analyze information, and solve business problems
- Strong analytical and problem-solving skills
- Comfortable working with data, numbers, and performance metrics
- Excellent written and verbal communication skills
- Strong attention to detail and commitment to accuracy
- Curiosity and a desire to continuously learn and improve
- Ability to manage multiple priorities in a fast-paced environment
- Self-starter with a positive attitude and growth mindset
- Bachelor's degree in Marketing, Advertising, Analytics, Economics, Mathematics, Computer Science, Business, Finance, or a related field required
- Travel: Infrequent (less than 5%)
- Internship, coursework, project work, or professional experience in digital marketing, advertising, analytics, AI, technology, or a related field preferred
- Familiarity with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms is a plus
- Familiarity with GA4, reporting platforms, or data visualization tools is a plus
- Demonstrated use of AI tools for research, productivity, content creation, analysis, or process improvement is strongly preferred
Qualifications
Must Haves
- Proficiency in Microsoft Excel, PowerPoint, and Word
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms
- Interest in using AI to improve productivity, automate tasks, analyze information, and solve business problems
- Strong analytical and problem-solving skills
- Comfortable working with data, numbers, and performance metrics
- Excellent written and verbal communication skills
- Strong attention to detail and commitment to accuracy
- Curiosity and a desire to continuously learn and improve
- Ability to manage multiple priorities in a fast-paced environment
- Self-starter with a positive attitude and growth mindset
- Bachelor's degree in Marketing, Advertising, Analytics, Economics, Mathematics, Computer Science, Business, Finance, or a related field required
- Travel: Infrequent (less than 5%)
Nice to Haves
- Internship, coursework, project work, or professional experience in digital marketing, advertising, analytics, AI, technology, or a related field preferred
- Familiarity with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms is a plus
- Familiarity with GA4, reporting platforms, or data visualization tools is a plus
- Demonstrated use of AI tools for research, productivity, content creation, analysis, or process improvement is strongly preferred
Benefits
- Remote-based position
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