Digital Marketing Coordinator

Summary

The Brand Leader is a marketing agency that builds and leads national brands through strategy, creative, digital, photography, and video services. The Digital Marketing Coordinator will partner with creative and strategy teams to plan, execute, optimize, measure, and report on multi-channel digital marketing campaigns while supporting client outcomes.

Responsibilities

• Help to shape multi-channel campaign strategy alongside our creative and strategy teams, from planning through optimization
• Work closely with the team to Track platform best practices and industry trends, contributing to strategy conversations across accounts
• Partner on the setup, testing, and launch of digital marketing campaigns, ensuring quality and consistency across platforms
• Both independently and in coordination with the broader team, design and run data-driven testing programs for ads, email, and landing pages to continuously improve KPIs
• Own performance reporting, turning KPI data into clear, actionable recommendations for own campaigns
• Own conversion tracking setup and maintenance across accounts (Google Tag Manager, pixels, etc.), ensuring clean, reliable data flows into reporting and decision-making
• Collaborate with creative, strategy, and account teams to keep execution aligned with client business goals

Skills

• You turn complex marketing data into clear strategic recommendations
• You are detail-oriented, with a strong command of performance metrics and reporting
• You communicate well and are comfortable partnering directly with clients and cross-functional teams as a peer
• You are comfortable navigating and connecting a broader marketing tech stack beyond the core platforms
• You are energized by getting into the work, not just directing it
• 3+  years of experience in digital marketing roles, with a demonstrated track record of managing campaigns and strategies independently
• Proven experience managing paid advertising platforms (Google Ads, Meta Ads, etc.) at scale
• Advanced understanding of digital analytics platforms (Google Analytics, HubSpot, etc.), including hands-on conversion tracking
• Strong analytical skills, with the ability to turn complex marketing data into clear strategic recommendations
• Excellent communication skills and the ability to partner directly with clients and cross-functional teams
• Bachelor's degree in Marketing, Communications, Business, or a similar data-related field; equivalent experience considered
• Google Certifications, Meta Certifications, or similar

Qualifications

Must Haves

• You turn complex marketing data into clear strategic recommendations
• You are detail-oriented, with a strong command of performance metrics and reporting
• You communicate well and are comfortable partnering directly with clients and cross-functional teams as a peer
• You are comfortable navigating and connecting a broader marketing tech stack beyond the core platforms
• You are energized by getting into the work, not just directing it
• 3+  years of experience in digital marketing roles, with a demonstrated track record of managing campaigns and strategies independently
• Proven experience managing paid advertising platforms (Google Ads, Meta Ads, etc.) at scale
• Advanced understanding of digital analytics platforms (Google Analytics, HubSpot, etc.), including hands-on conversion tracking
• Strong analytical skills, with the ability to turn complex marketing data into clear strategic recommendations
• Excellent communication skills and the ability to partner directly with clients and cross-functional teams
• Bachelor's degree in Marketing, Communications, Business, or a similar data-related field; equivalent experience considered

Nice to Haves

• Google Certifications, Meta Certifications, or similar

Benefits

• Bonuses
• Healthcare
• Remote work available, with preference for candidates near Greenville, SC
• Medical, dental, vision, and short- & long-term disability insurance
• Flexible time and unlimited vacation (after the first 90 days)
• Retirement plan with employer match
• Team Activities
• Fun & Encouraging Culture