Digital Advertising Analyst

Summary

Fullpath by Cox Automotive is a technology company in the automotive space providing AI-powered, data-driven customer data platform solutions. The Digital Advertising Analyst supports Customer Success Managers by executing and optimizing paid advertising campaigns, managing ad copy and budgets, and providing performance insights and recommendations to mid-market customers.

Responsibilities

• Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly
• Helping onboard new customers with a proposed digital advertising strategy
• Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed
• Resolving and implementing budget recommendations and giving performance feedback by request
• Acting as an internal resource to help provide insights on campaign performance
• Training Customer Success Managers and clients on our dashboard capabilities
• Collaborating with Product to give feedback on common client concerns or requests
• Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI
• Understanding client goals, objectives, and performance expectations for Digital Advertising customers
• Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques
• Conducting thorough troubleshooting to diagnose and resolve DigAd issues promptly
• Leveraging advanced data analytics tools and techniques to derive actionable insights from campaign performance data
• Identifying trends, patterns, and opportunities for optimization across accounts, providing recommendations to enhance campaign effectiveness

Skills

• 3+ years working in the automotive, SaaS, and advertising space
• 2+ years experience with ad tech platforms
• Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers
• Excellent troubleshooting skills
• Positive approach to all situations and the ability to self-solve
• Bachelor's degree in marketing or work equivalent required
• Google Ad certification required
• Legal authorization to work in the United States without the need for employer sponsorship now or in the future
• Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role
• Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity
• Regular, reliable attendance and punctuality are essential functions of the job to ensure consistent workflow and communication

Qualifications

Must Haves

• 3+ years working in the automotive, SaaS, and advertising space
• 2+ years experience with ad tech platforms
• Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers
• Excellent troubleshooting skills
• Positive approach to all situations and the ability to self-solve
• Bachelor's degree in marketing or work equivalent required
• Google Ad certification required
• Legal authorization to work in the United States without the need for employer sponsorship now or in the future
• Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role
• Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity
• Regular, reliable attendance and punctuality are essential functions of the job to ensure consistent workflow and communication

Benefits

• Remote role
• Flexible, family-friendly environment that supports work-life balance
• Medical
• Dental
• Vision
• Disability
• Life/AD&D
• EAP
• 15 vacation days per year to start
• 80 hours of sick leave
• 12 paid holidays
• Paid parental leave
• 401k with company match
• Endless opportunities for learning, growth, and ownership