Franchise Marketing Strategy Specialist

Summary

ServiceMaster Brands is a provider of residential and commercial services operating through franchise brands. The Franchise Marketing Strategy Specialist supports franchise owners and operators with local marketing strategy, performance analysis, digital marketing initiatives, and lead generation. The role also provides marketing guidance, develops resources and training, and coordinates campaign messaging and brand initiatives.

Responsibilities

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy
• Review marketing performance metrics and help identify opportunities for improvement
• Assist franchisees in understanding marketing performance and return on marketing investment
• Identify trends and share insights with franchisees and internal teams
• Work with Paid Digital Shared Services to align marketing strategy with campaign execution
• Partner with Marketing Technology to support franchise website updates and local SEO improvements
• Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility
• Support development of marketing resources, playbooks, and training materials
• Assist in delivering franchise marketing education through webinars, workshops, and conferences
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives

Skills

• 3–5+ years of marketing experience
• Knowledge of digital marketing channels including PPC, paid social, and SEO
• Ability to analyze marketing performance data and provide recommendations
• Ability to manage multiple franchise relationships and projects simultaneously
• Strong attention to detail and organizational skills
• Work Location:  This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County
• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• Experience in digital marketing, local marketing, or franchise marketing preferred

Qualifications

Must Haves

• 3–5+ years of marketing experience
• Knowledge of digital marketing channels including PPC, paid social, and SEO
• Ability to analyze marketing performance data and provide recommendations
• Ability to manage multiple franchise relationships and projects simultaneously
• Strong attention to detail and organizational skills
• Work Location:  This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County

Nice to Haves

• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• Experience in digital marketing, local marketing, or franchise marketing preferred

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• 10 days of paid time off, plus 10 paid holidays and 2 floating holidays
• Career advancement and professional growth
• 100% remote work, based anywhere in the U.S., excluding Los Angeles County