Product Marketing Manager

Brief overview

Remote

UndergradOr in progress

3+ yrsMinimum

B2B SaaS Product MarketingGo-to-Market StrategyProduct Launch ManagementSales EnablementCustomer InterviewsCompetitive IntelligenceCustomer Persona SegmentationWebinar Content CreationData AnalysisSolar or Energy Storage IndustryProject management

About the company

Anza Renewablesanzarenewables.com

Anza Renewables facilitates the use of renewable energy by providing its developer, IPP, and EPC clients with a software solution.

Job description

Summary

Anza is a renewable energy software and advisory services company that helps solar and energy storage buyers and developers make faster, more confident equipment, design, and procurement decisions. The Product Marketing Manager will drive sales growth and platform adoption through product positioning, content, launches, competitive intelligence, sales enablement, customer proof points, webinars, and cross-functional collaboration.

Responsibilities

Project manage cross-functional teams to plan and execute launches for new product features, service offerings, and changes in go-to-market strategy, working with product, marketing, sales, customer success, and leadership
Write product release materials, demo scripts, and knowledge center articles, serving as the product team’s voice to marketing, sales, solutions engineering, customer success, and leadership
Track launch impact, win rates, and sales asset usage to refine positioning and enablement
Maintain mastery of Anza’s value proposition and create audience-appropriate messaging for each product and persona
Develop and maintain customer persona segmentation
Lead competitive positioning, maintaining a current understanding of Anza’s competitive landscape
Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points
Serve as the daily point person for sales on the demo environment, positioning, and customer proof points
Conduct customer interviews and develop customer proof points, including case studies, testimonials, references, and videos, partnering with the content writer on case study drafts
Build and maintain a library of customer proof points organized by vertical, persona, and success metric
Create webinar slide content and moderate prospect and client webinars, coordinating internal SMEs and client speakers
Create videos for the platform user knowledge center
Act as marketing’s primary liaison to the product team, advising on in-platform terminology and UX copy
Identify new visuals needed for the website, collateral, emails, social, and other channels

Skills

Excellent communicator and writer
Comfortable with: * Collaborating with the product team, solutions engineers, sales, customer success, marketing, and external clients and partners; * Building strong relationships with sales to turn customer intel into better positioning and sales tools; * Adapting quickly as priorities evolve; * Creating clarity from ambiguity; and * Using frameworks to simplify messaging
Experience conducting B2B customer conversations and collaborating closely with product and engineering teams
Bachelor's degree
3-5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end
Experience leading cross-functional GTM teams for product launches or releases
Experience leading sales and internal training
Experience conducting customer interviews
Experience moderating and creating webinar content
In-depth knowledge of product marketing best practices and a commitment to staying current on trends
Strong collaboration and interpersonal skills; comfortable working cross-functionally, internally and externally, and with leadership
Strong organizational and project management skills
Analytical mindset and comfort with data
Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts
2+ years of solar or energy storage industry experience

Qualifications

Must Haves

excellent communicator and writer
comfortable with: * Collaborating with the product team, solutions engineers, sales, customer success, marketing, and external clients and partners; * Building strong relationships with sales to turn customer intel into better positioning and sales tools; * Adapting quickly as priorities evolve; * Creating clarity from ambiguity; and * Using frameworks to simplify messaging
experience conducting B2B customer conversations and collaborating closely with product and engineering teams
Bachelor's degree
3-5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end
Experience leading cross-functional GTM teams for product launches or releases
Experience leading sales and internal training
Experience conducting customer interviews
Experience moderating and creating webinar content
In-depth knowledge of product marketing best practices and a commitment to staying current on trends
Strong collaboration and interpersonal skills; comfortable working cross-functionally, internally and externally, and with leadership
Strong organizational and project management skills
Analytical mindset and comfort with data
Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts