Summary
Ascend Learning is a healthcare and learning technology company serving students, educators, and employers with data-driven learning solutions. The Associate SEO Analyst will execute SEO/AEO, content, and lifecycle marketing strategies to increase traffic and revenue, reduce churn, and support email campaigns and product launches.
Responsibilities
- Optimize Clover's site for SEO/AEO and create content that helps the site rank higher on both, including blog articles, guides, FAQs, and case studies (50%)
- Plan, develop, and execute email campaigns, including seasonal sales, nurture campaigns, lead generation campaigns, and newsletter content (40%)
- Provide support for product launches, including email, content, and sales collateral (10%)
Skills
- Bachelor's Degree Required
- 1+ years of experience using HubSpot is essential for this role
- 2+ years of experience running email campaigns in edtech or tech
- Proven high-output track record producing high-quality content
- Proven results increasing site traffic for brands through content
- Ability to determine what content is most important to prioritize, monitoring and adjusting based on traffic, engagement, and rankings within a broader SEO/AEO strategy
Qualifications
Must Haves
- Bachelor's Degree Required
- 1+ years of experience using HubSpot is essential for this role
- 2+ years of experience running email campaigns in edtech or tech
- Proven high-output track record producing high-quality content
- Proven results increasing site traffic for brands through content
- Ability to determine what content is most important to prioritize, monitoring and adjusting based on traffic, engagement, and rankings within a broader SEO/AEO strategy
Benefits
- Health, dental, and vision insurance
- Company paid Life Insurance
- 401(k) with company match
- Paid time off and parental leave
- Employee assistance program
- Other employee wellness programs such as Headspace and Airvet
- Charitable matching program
- Most regular, full-time employees are eligible to participate in an Ascend incentive bonus or sales plan.