SEO & AI Search Content Manager

Summary

Step is a remote-first financial technology company focused on improving the financial future of the next generation. The SEO & AI Search Content Manager will own organic discovery across traditional search and AI platforms, lead the Money 101 blog, optimize Step’s website and social channels, and drive content, technical SEO, digital PR, and performance reporting.

Responsibilities

• Own SEO across step.com: on-page optimization, site architecture, internal linking, Core Web Vitals, and regular technical audits, partnering with web engineering to ship fixes
• Drive the Money 101 blog end to end: editorial strategy, keyword and topic research, the daily content calendar, and publishing, writing high-quality personal finance content yourself and managing freelance and AI-assisted production to scale volume and ongoing content audits, refreshing, consolidating, or pruning underperforming pages
• Optimize content for LLM and AI-search visibility (ChatGPT, Perplexity, Gemini, Google AI Overviews): structured data and schema, content formats that answer engines cite, and tracking how AI platforms retrieve and attribute Step's content
• Build Step's authority through backlink acquisition and digital PR, earning links and citations from personal finance publishers, media, and data-driven content
• Optimize Step's social channels for search, predominantly YouTube: titles, descriptions, chapters, metadata, and content strategy that ranks in YouTube and Google video results
• Partner closely with the Performance and Affiliate teams to optimize ad and affiliate content
• Establish E-E-A-T signals appropriate for a financial brand, including author profiles, expert review, and sourcing standards, while partnering with legal/compliance so all content meets financial-marketing requirements
• Own organic performance reporting: rankings, traffic, conversions, and AI citation share

Skills

• 4+ years in SEO and content, with at least one role owning both strategy and hands-on execution at a consumer app, fintech, or growth-stage startup
• A strong writer and editor who can produce polished, accurate personal finance content daily and enforce a quality bar across freelance and AI-assisted output
• Demonstrated results growing organic traffic: keyword strategy, on-page and technical SEO, and content that ranks
• Working knowledge of answer engine optimization (AEO) and generative engine optimization (GEO) — how LLMs and AI search platforms select, summarize, and cite sources — and hands-on experimentation with optimizing for them
• Experience with YouTube SEO or video content optimization
• Fluent with the modern SEO toolkit: Ahrefs or SEMrush, Google Search Console, GA4, and schema/structured data
• Comfortable running backlink and digital PR campaigns that earn authoritative links
• Self-directed and organized — able to run a daily publishing operation, a technical roadmap, and experiments simultaneously without dropping the ball
• Bachelor's degree or an equivalent combination of education, training, and experience
• Personal finance or fintech experience
• Familiarity with Contentful and light HTML/CSS; enough technical fluency to work closely with engineers

Qualifications

Must Haves

• 4+ years in SEO and content, with at least one role owning both strategy and hands-on execution at a consumer app, fintech, or growth-stage startup
• A strong writer and editor who can produce polished, accurate personal finance content daily and enforce a quality bar across freelance and AI-assisted output
• Demonstrated results growing organic traffic: keyword strategy, on-page and technical SEO, and content that ranks
• Working knowledge of answer engine optimization (AEO) and generative engine optimization (GEO) — how LLMs and AI search platforms select, summarize, and cite sources — and hands-on experimentation with optimizing for them
• Experience with YouTube SEO or video content optimization
• Fluent with the modern SEO toolkit: Ahrefs or SEMrush, Google Search Console, GA4, and schema/structured data
• Comfortable running backlink and digital PR campaigns that earn authoritative links
• Self-directed and organized — able to run a daily publishing operation, a technical roadmap, and experiments simultaneously without dropping the ball
• Bachelor's degree or an equivalent combination of education, training, and experience

Nice to Haves

• Personal finance or fintech experience
• Familiarity with Contentful and light HTML/CSS; enough technical fluency to work closely with engineers

Benefits

• Stock options
• Generous medical, dental, and vision insurance
• Company-paid life insurance
• 401k plan with Safe Harbor company matching
• Flexible vacation policy
• Paid company holidays
• 12 weeks paid parental leave with flexible return to work
• Company-provided technology package
• Remote-first work arrangement