Business Development & Marketing Liaison

Summary

Victorian Post Acute is a skilled nursing and rehabilitation provider seeking a Business Development & Marketing Liaison. The role focuses on building healthcare referral relationships, generating referrals and admissions, growing census, and implementing community-focused marketing and outreach strategies.

Responsibilities

• Develop and maintain strong relationships with hospitals, physicians, medical groups, managed care organizations, home health agencies, assisted living communities, and other healthcare referral sources
• Build and maintain a consistent referral pipeline to support census growth
• Meet regularly with hospital discharge planners, case managers, social workers, physicians, and other key referral partners
• Promote Victorian Post Acute's skilled nursing and rehabilitation services to current and prospective referral sources
• Conduct regular hospital, physician office, healthcare community, and referral-source visits
• Identify new business opportunities and develop strategies to increase referrals and admissions
• Maintain consistent communication with referral partners and follow up on prospective referrals
• Track referral activity, admissions, market trends, and business development efforts
• Identify opportunities to strengthen Victorian Post Acute's presence within the local healthcare community
• Coordinate and participate in facility tours, community events, health fairs, educational events, and other outreach activities
• Work closely with the Administrator, Admissions, Nursing, Social Services, and Rehabilitation teams to ensure a strong referral and admissions process
• Monitor competitor activity and local market trends
• Develop and implement creative marketing strategies to increase facility awareness and census
• Represent Victorian Post Acute professionally throughout the healthcare community
• Provide regular updates to leadership regarding referral activity, market opportunities, and progress toward census goals

Skills

• Established relationships with hospitals, physicians, discharge planners, case managers, or other healthcare referral sources is a strong plus
• Proven ability to develop relationships and generate new business
• Excellent communication, presentation, and interpersonal skills
• Highly organized with strong follow-up skills
• Self-motivated and comfortable working independently in a field-based role
• Professional appearance and strong representation of the facility and organization
• Familiarity with healthcare terminology and the post-acute care referral process
• Ability to travel locally for business development activities
• Previous experience in healthcare marketing, business development, admissions, or community relations preferred
• Skilled nursing, post-acute, rehabilitation, hospital, home health, hospice, or senior healthcare experience strongly preferred

Qualifications

Must Haves

• Established relationships with hospitals, physicians, discharge planners, case managers, or other healthcare referral sources is a strong plus
• Proven ability to develop relationships and generate new business
• Excellent communication, presentation, and interpersonal skills
• Highly organized with strong follow-up skills
• Self-motivated and comfortable working independently in a field-based role
• Professional appearance and strong representation of the facility and organization
• Familiarity with healthcare terminology and the post-acute care referral process
• Ability to travel locally for business development activities

Nice to Haves

• Previous experience in healthcare marketing, business development, admissions, or community relations preferred
• Skilled nursing, post-acute, rehabilitation, hospital, home health, hospice, or senior healthcare experience strongly preferred

Benefits

• Performance Bonus
• Performance-based bonus opportunities available.