Creative Strategist (Paid Ads) | U.S. DTC Performance Marketing Agency

Summary

A fast-growing performance marketing agency is seeking a Creative Strategist to develop high-performing advertising concepts for eCommerce brands. The role leads creative testing, analyzes performance data, writes creative briefs, and collaborates with creators, editors, designers, and account managers across paid social platforms.

Responsibilities

• Lead creative strategy and testing for **3–5 eCommerce brands** across Meta, TikTok, and other paid social platforms
• Develop **data-backed creative hypotheses**, plan structured tests, and iterate quickly to scale winners
• Write **clear, actionable creative briefs** for creators, editors, and designers—providing precise direction from hook to CTA
• Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities
• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting
• Maintain a high creative bar while ensuring consistent weekly output
• Keep production moving fast without sacrificing clarity or quality

Skills

• 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce)
• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)
• A strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta
• Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling
• Comfortable working with UGC creators, editors, and designers—and giving clear feedback
• Analytical mindset: you can turn performance data into specific creative next steps
• Excellent communication, organization, and time-management skills
• Experience running or supporting creative testing frameworks
• Background in agencies or multi-brand environments
• Familiarity with eCommerce customer psychology and funnel thinking
• Comfort presenting creative learnings to internal or client-facing teams

Qualifications

Must Haves

• 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce)
• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)
• A strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta
• Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling
• Comfortable working with UGC creators, editors, and designers—and giving clear feedback
• Analytical mindset: you can turn performance data into specific creative next steps
• Excellent communication, organization, and time-management skills

Nice to Haves

• Experience running or supporting creative testing frameworks
• Background in agencies or multi-brand environments
• Familiarity with eCommerce customer psychology and funnel thinking
• Comfort presenting creative learnings to internal or client-facing teams

Benefits

• 100% remote team + async-friendly workflow
• $500 quarterly education stipend for courses, workshops, or coaching