Digital Product Analyst

Summary

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive automotive solutions. The Digital Product Analyst will support digital product, marketing channel, and operations teams through conversational intelligence, inbound call tracking, marketing analytics, campaign management, reporting, and data quality initiatives.

Responsibilities

• Support digital product leadership on projects focused on inbound call tracking, conversational intelligence, analytics, and reporting
• Analyze and report on inbound call KPIs, attribution, and call outcomes to help marketing understand campaign performance and assist operations teams optimize inbound call handling
• Maintain data quality, integrity, and standardization across marketing attribution data by conducting regular audits, identifying discrepancies, and performing necessary data remediation
• Manage conversational intelligence related tasks such as AI signal development and training, model accuracy auditing, performance monitoring, and optimization
• Maintain and update marketing attribution data configurations, processes, SOPs, and best practices documentation to ensure consistency, accuracy, and operational efficiency
• Manage marketing phone number provisioning, Interactive Voice Response systems (IVR) building, and related marketing data for existing and new locations
• Help oversee pilots and integration of AI agents, including voice and SMS experiences, into call flows and configure outcome-based tracking
• Effectively communicate backlog requests progress with stakeholders and ensure SLAs are met
• Manage and maintain call alerts and network outage monitoring systems, while coordinating resolution with internal and external teams
• Support acquisitions, divestitures, new store openings, and organizational changes by updating call tracking, marketing attribution, phone numbers, IVR configurations, and related system mappings

Skills

• Bachelor's Degree or equivalent work experience
• Two or more years of marketing, data management, reporting, or marketing analytics experience
• Intermediate proficiency utilizing enterprise AI platforms (e.g., ChatGPT, Claude, Copilot) to design prompts, analyze unstructured data, and generate business insights
• Must be detail-oriented and data-driven
• Proficient in Microsoft Office applications particularly in Excel
• Ability to manage multiple tasks simultaneously, prioritize workload effectively, and thrive in a dynamic environment
• Goal-oriented with strong organizational and problem-solving skills and the ability to work effectively in a collaborative, cross-team environment
• Effective written and verbal communication skills, with the ability to explain data insights to internal stakeholders
• Familiarity with marketing analytics, web analytics, CRM, call tracking, or attribution platforms is preferred
• Experience with inbound call tracking and analytics platforms/vendors is preferred
• Automotive industry knowledge preferred

Qualifications

Must Haves

• Bachelor's Degree or equivalent work experience
• Two or more years of marketing, data management, reporting, or marketing analytics experience
• Intermediate proficiency utilizing enterprise AI platforms (e.g., ChatGPT, Claude, Copilot) to design prompts, analyze unstructured data, and generate business insights
• Must be detail-oriented and data-driven
• Proficient in Microsoft Office applications particularly in Excel
• Ability to manage multiple tasks simultaneously, prioritize workload effectively, and thrive in a dynamic environment
• Goal-oriented with strong organizational and problem-solving skills and the ability to work effectively in a collaborative, cross-team environment
• Effective written and verbal communication skills, with the ability to explain data insights to internal stakeholders

Nice to Haves

• Familiarity with marketing analytics, web analytics, CRM, call tracking, or attribution platforms is preferred
• Experience with inbound call tracking and analytics platforms/vendors is preferred
• Automotive industry knowledge preferred

Benefits

• Competitive compensation and 401k matching
• Insurance plans (health, dental, vision) and maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access to deals and discounts through YouDecide, a website with offers from top providers and retailers
• Participation in the DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide