Sales Development Representative (SDR)

Summary

Baselane is a financial banking and management platform for individual real estate investors and operators. The Inbound Sales Development Representative will qualify inbound prospects, book demos for Account Executives, grow monthly Masterclass attendance, nurture leads, maintain CRM data, and report funnel metrics.

Responsibilities

• Engage 100% inbound prospects in real time (chat, form submissions, phone inquiries) within minutes to evaluate fit and buying intent
• Conduct structured discovery, qualify prospects against Baselane’s Ideal Customer Profile (ICP), and book qualified meetings directly onto AE calendars
• Fully own and execute outreach, invitations, reminders, and attendee growth for Baselane’s monthly Masterclass sessions as a core Sales-driven growth engine
• Engage Masterclass registrants and attendees post-event to run discovery and convert interest into 1:1 product demos
• Re-engage warm leads, past event registrants, and hand-raisers in our existing database using automated workflows and personalized communication
• Maintain clean pipeline data and record all prospect interactions in Attio CRM, using Aircall, Slack, and AI lead-scoring tools to prioritize speed-to-lead
• Work closely with Sales Leadership to continuously refine response scripts, qualification criteria, and lead-routing playbooks
• Track and report weekly funnel metrics, including response times, contact rates, demos booked, Masterclass registrations, and opportunity conversion rates

Skills

• 1–2+ years of B2B or B2C inside sales, SDR, or appointment-setting experience, ideally within SaaS, FinTech, or PropTech
• Based in Toronto or the Greater Toronto Area (GTA) with legal authorization to work in Canada
• Demonstrated history of meeting or exceeding targets for booked demos, discovery calls, or webinar/event registrations
• Comfort using modern sales stack tools (Attio CRM, Aircall, Slack) and leveraging AI lead-scoring and automation platforms
• Strong urgency around speed-to-lead response times, with the ability to handle real-time chat and multi-channel inbound traffic effectively
• Excellent verbal and written communication skills with strong objection-handling capabilities and an engaging professional tone
• Highly motivated, process-oriented, and energized by building efficient playbooks rather than simply relying on static scripts
• Toronto-based hybrid model (in-office days structured with Sales Leadership)

Qualifications

Must Haves

• 1–2+ years of B2B or B2C inside sales, SDR, or appointment-setting experience, ideally within SaaS, FinTech, or PropTech
• Based in Toronto or the Greater Toronto Area (GTA) with legal authorization to work in Canada
• Demonstrated history of meeting or exceeding targets for booked demos, discovery calls, or webinar/event registrations
• Comfort using modern sales stack tools (Attio CRM, Aircall, Slack) and leveraging AI lead-scoring and automation platforms
• Strong urgency around speed-to-lead response times, with the ability to handle real-time chat and multi-channel inbound traffic effectively
• Excellent verbal and written communication skills with strong objection-handling capabilities and an engaging professional tone
• Highly motivated, process-oriented, and energized by building efficient playbooks rather than simply relying on static scripts
• Toronto-based hybrid model (in-office days structured with Sales Leadership)

Benefits

• Toronto-based hybrid model (in-office days structured with Sales Leadership).
• Direct coaching and weekly 1:1s with Sales Leadership, featuring visibility across the full sales cycle and a structured career progression model.
• Direct influence on building out Baselane's inside sales engine in a high-growth fintech environment.
• Comprehensive health, dental, and vision benefits plan package