Associate Field Marketing Manager - CPT

Summary

Abbott is a global healthcare leader providing technologies across diagnostics, medical devices, nutritionals, and branded generic medicines. Abbott Neuromodulation is seeking an Associate Field Marketing Manager to support the U.S. Chronic Pain Therapies business by executing marketing initiatives, engaging healthcare providers and customers, enabling sales teams, and driving therapy awareness and commercial growth.

Responsibilities

• Develop and execute strategic marketing plans that drive revenue growth, market expansion, and therapy adoption
• Serve as the voice of the field, providing customer, market, and competitive insights to shape marketing strategies and product launches
• Lead targeted campaigns and ensure consistent therapy messaging and product positioning
• Partner cross-functionally to support commercial growth initiatives and launch execution
• Lead patient and provider education initiatives focused on Spinal Cord Stimulation (SCS) and Dorsal Root Ganglion (DRG) therapies through webinars, advocacy partnerships, and educational programs
• Build relationships with key opinion leaders (KOLs), strategic accounts, and healthcare stakeholders to advance therapy awareness and adoption
• Support speaker programs, customer events, case reviews, and regional marketing activities in partnership with sales leadership
• Participate in regional and national sales and marketing meetings
• Equip sales teams with tools, resources, and training to effectively communicate therapy value and support customer engagement
• Partner with Training & Education to strengthen commercial competencies and professional development
• Support commercial platforms, National Sales Meeting initiatives, conferences, and customer engagement programs
• Lead the planning, execution, measurement, and optimization of regional marketing programs and patient activation initiatives
• Manage physician, patient, referral, and advocacy programs that increase awareness, education, and therapy adoption
• Analyze sales, customer, and market data using tools such as Salesforce and Power BI to identify growth opportunities and improve commercial performance
• Translate insights into actionable recommendations and continuously improve targeting, reporting, and commercial processes
• Gather customer and market insights through field engagement, research, and industry events to inform strategy and share competitive intelligence
• Collaborate with Marketing, Professional Education, HE&R, Regulatory, Clinical, Product Marketing, and Sales teams to deliver impactful customer-facing programs and content
• Ensure all activities comply with Abbott policies and applicable regulatory requirements
• Maintain expertise in chronic pain therapies, reimbursement, and neuromodulation trends
• Travel domestically up to 50%

Skills

• Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related field
• Four or more years of experience in healthcare, life sciences, medical technology, or a related industry
• Experience in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, preferably in chronic pain neuromodulation
• Knowledge of SCS and other chronic pain therapies
• Experience supporting medical devices or healthcare technologies
• Strong project management, communication, and cross-functional collaboration skills
• Proficiency with Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or similar business tools
• Self-motivated, customer-focused, and able to manage multiple priorities in a matrixed environment

Qualifications

Must Haves

• Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related field
• Four or more years of experience in healthcare, life sciences, medical technology, or a related industry

Nice to Haves

• Experience in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, preferably in chronic pain neuromodulation
• Knowledge of SCS and other chronic pain therapies
• Experience supporting medical devices or healthcare technologies
• Strong project management, communication, and cross-functional collaboration skills
• Proficiency with Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or similar business tools
• Self-motivated, customer-focused, and able to manage multiple priorities in a matrixed environment

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement
• The Freedom 2 Save student debt program
• FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• This is a remote-based role.