Performance Marketing Manager (Remote, San Antonio)

Summary

Blacksmith Agency is scaling its marketing division to support PPC and SEO clients across multifamily, B2B, and technical industries. The Performance Marketing Manager will lead paid search, paid social, SEO, and conversion optimization strategy while overseeing execution, client relationships, roadmaps, reporting, quality assurance, and continuous improvement.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals
• Build 90 day, 6 month and annual growth roadmaps for every client
• Own client performance across Google Ads, Meta, Microsoft and organic search
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content
• Own KPI tracking, conversion attribution and analytics accuracy
• Give weekly direction and QA, and coordinate priorities with the marketing project manager
• Present monthly and quarterly performance summaries to clients

Skills

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy
• Strong experience running paid and organic channels at the same time
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization
• Ability to build and articulate strategic recommendations for clients and account executives
• A track record of overseeing execution teams and managing deliverable quality
• Sharp analytical skills and the ability to diagnose performance issues fast
• Agency experience managing multiple clients at once
• Experience joining sales calls and influencing close rates
• Familiarity with multifamily, real estate or high-intent lead generation
• Experience with AI SEO, programmatic SEO, technical SEO audits and CRO

Qualifications

Must Haves

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy
• Strong experience running paid and organic channels at the same time
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization
• Ability to build and articulate strategic recommendations for clients and account executives
• A track record of overseeing execution teams and managing deliverable quality
• Sharp analytical skills and the ability to diagnose performance issues fast

Nice to Haves

• Agency experience managing multiple clients at once
• Experience joining sales calls and influencing close rates
• Familiarity with multifamily, real estate or high-intent lead generation
• Experience with AI SEO, programmatic SEO, technical SEO audits and CRO

Benefits

• Full-time employment
• Remote work (USA, Canada or South Africa)