Performance Marketing Specialist

Summary

CareerSwift is a technology company focused on simplifying and improving the job search process through AI-powered tools and career solutions. The Performance Marketing Specialist will plan, launch, monitor, and optimize digital advertising campaigns, analyze performance data, and collaborate with marketing, content, and design teams to improve acquisition and conversion.

Responsibilities

• Plan and manage paid digital marketing campaigns across platforms such as Google Ads, Meta, LinkedIn, or similar channels
• Monitor campaign performance, budgets, traffic, conversions, and other key metrics
• Analyze campaign data and identify opportunities to improve performance and ROI
• Test different audiences, messages, creatives, and landing pages to improve results
• Work with content and design teams to develop effective advertising materials
• Prepare regular performance reports and communicate key findings to the marketing team
• Stay up to date with digital advertising trends, platform changes, and new acquisition opportunities

Skills

• 1–3 years of experience in performance marketing, digital advertising, paid media, or a related field
• Understanding of paid advertising platforms and campaign optimization
• Strong analytical and problem-solving skills
• Comfortable working with marketing metrics and performance data
• Ability to manage multiple campaigns and priorities independently
• Good communication skills and ability to work effectively in a remote team
• Experience with SaaS, technology, AI, or digital products
• Familiarity with Google Analytics, Google Tag Manager, Looker Studio, or similar tools
• Experience with conversion rate optimization or A/B testing
• Basic understanding of SEO, email marketing, or marketing automation

Qualifications

Must Haves

• 1–3 years of experience in performance marketing, digital advertising, paid media, or a related field
• Understanding of paid advertising platforms and campaign optimization
• Strong analytical and problem-solving skills
• Comfortable working with marketing metrics and performance data
• Ability to manage multiple campaigns and priorities independently
• Good communication skills and ability to work effectively in a remote team

Nice to Haves

• Experience with SaaS, technology, AI, or digital products
• Familiarity with Google Analytics, Google Tag Manager, Looker Studio, or similar tools
• Experience with conversion rate optimization or A/B testing
• Basic understanding of SEO, email marketing, or marketing automation

Benefits

• Fully remote work environment.
• Opportunity to work on marketing for an innovative AI-powered product.
• Hands-on experience across multiple digital acquisition channels.
• Collaborative and supportive team environment.
• Opportunities for professional growth as CareerSwift expands.