Growth Manager, B2B

Summary

KlientBoost is a performance marketing agency offering PPC, SEO, CRO, Data Ops, and Performance Creative services. The Growth Manager, B2B serves as a strategic advisor and hands-on digital marketing expert, managing client relationships, paid media strategy, demand generation, account-based marketing, reporting, and cross-functional growth initiatives.

Responsibilities

• Lead all client communications, including weekly/bi-weekly calls and async updates. Act as the primary point of contact for client stakeholders (owners, CMOs), managing issue lists, action items, and post-mortems, building long-term client relationships rooted in trust, expertise, and measurable business impact
• Proactively identifying and implementing strategies to increase client MRR, revenue, and profit. This includes analyzing performance data, identifying opportunities for optimization, and executing effective marketing campaigns
• Act as a fractional CMO: understand client businesses deeply, define goals, and design strategies that grow pipeline, revenue, and profit
• Serve as the primary strategic point of contact for clients, leading regular performance reviews, reporting, and roadmap conversations
• Identify and lead upsell/cross-sell opportunities supported by data and aligned with client business objectives
• Initiate and drive contract renewals and extensions, ensuring long-term client partnerships and revenue stability
• Collaborating with clients to define clear, measurable, achievable, relevant, and time-bound goals, and ensuring their successful attainment through diligent project management and performance monitoring
• Guide clients through the [Marketing Maturity Mountain (M3) framework](https://www.klientboost.com/marketing/marketing-maturity-mountain/), helping them progress through different stages of growth and implement appropriate marketing strategies at each level
• Plan, build, and optimize demand generation and account-based paid campaigns across platforms (LinkedIn, Google, Microsoft, YouTube, Meta, etc.)
• Regularly monitor and analyze paid media performance, providing comprehensive reports to clients, and using data-driven insights to optimize strategies and ensure continuous improvement
• Own budget pacing, forecasting, and ROI tracking, ensuring spend aligns with pipeline and revenue targets
• Stay up to date with platform trends, certifications, and tools to continually push B2B performance forward
• Deliver clear, data-driven reports and strategic performance insights that tie paid media results to business KPIs (CPL, pipeline value, SQL conversion rates, CAC, ARR impact)
• Identify underperformance, diagnose root causes, and implement actionable plans across departments to get back on track
• Confidently troubleshoot lead tracking, attribution modeling (first-touch, multi-touch, account-level), and CRM/marketing automation integrations
• Represent your clients internally to other teams
• Collaborate with CRO, Performance Creative, Email, Data Ops, and SEO teams to drive account improvements using Asana for task management
• Identifying opportunities to expand client relationships by strategically upselling existing services and cross-selling new offerings, aligning these recommendations with client goals and accelerating their progress
• Partner with the KlientBoost Marketing team to generate B2B focused content to share, primarily on LinkedIn developing a personal brand, known for B2B expertise
• Represent KlientBoost in industry-facing settings, including webinars, Slack communities, and conferences as an eCommerce growth expert

Skills

• Strong to expert knowledge of Meta or Google Ads
• 2–3 years of hands-on paid media experience in B2B demand generation with measurable results
• Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders
• Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for experience with programmatic, ABM platforms (e.g., 6sense, Demandbase), or intent data tools
• Strong business acumen — you understand how marketing drives pipeline, revenue, and customer lifetime value in complex B2B sales cycles
• Skilled in campaign strategy, execution, analysis, and storytelling with data
• Comfortable managing multiple client relationships and priorities with attention to detail and process
• Base understanding of CRO, SEO, and Creative Strategy
• Base understanding of marketing automation (HubSpot, Marketo, Pardot) and CRM tracking (Salesforce)
• 3–5 years of hands-on experience managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise side
• Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue
• Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup
• Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment to improve lead quality and conversion
• Sitting at a computer desk
• Sitting, typing, phone and video calls

Qualifications

Must Haves

• Strong to expert knowledge of Meta or Google Ads
• 2–3 years of hands-on paid media experience in B2B demand generation with measurable results
• Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders
• Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for experience with programmatic, ABM platforms (e.g., 6sense, Demandbase), or intent data tools
• Strong business acumen — you understand how marketing drives pipeline, revenue, and customer lifetime value in complex B2B sales cycles
• Skilled in campaign strategy, execution, analysis, and storytelling with data
• Comfortable managing multiple client relationships and priorities with attention to detail and process
• Base understanding of CRO, SEO, and Creative Strategy
• Base understanding of marketing automation (HubSpot, Marketo, Pardot) and CRM tracking (Salesforce)
• 3–5 years of hands-on experience managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise side
• Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue
• Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup
• Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment to improve lead quality and conversion
• Sitting at a computer desk
• Sitting, typing, phone and video calls

Benefits

• 100% coverage of health, vision, dental, and life benefits on the base plan
• Options to add FSA medical care, accident, and other life insurance at an additional cost
• 401K with up to 5% discretionary company match
• Unlimited PTO
• Work-from-home / hybrid options
• Wellness allowance: $100 reimbursed for a wellness benefit, such as gym membership, chiropractor, therapy, or pickleball court rental
• Lunch covered on Fridays
• Conference/education allowance of up to $1,000 per year