CRO Manager

Summary

BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across various platforms. The CRO Manager will work with digital and offline teams to define and implement conversion rate optimization strategies, manage testing processes, and perform data analysis to enhance web page performance.

Responsibilities

• Lead CRO and/or LPO discussions and strategy with your clients
• Lead CRO/LPO client and partner communications through Slack, video calls, and emails
• Work with other members of the CRO team to manage the implementation and performance of landing page and/or website testing for your book of 4 to 6 clients
• Create tests, complete test analysis and report on test results
• Find optimization opportunities, using qualitative and quantitative data (Google Analytics & Microsoft Clarity)
• Work directly with our design and engineering teams to set project timelines, and effectively prioritize based on impact, effort, and available resources
• Audit analytics sources, and troubleshoot common issues. Effectively escalate any uncommon issue to internal or external subject matter experts
• Work with your cross functional team to strategize and test high converting pages to form a holistic approach for your clients
• Understanding of growth/digital marketing to create cohesive, big picture strategies that take into account user intent, channel type, audience and ad strategy, and other basics including: Media buying KPI's & event optimization/learning phase tactics, Creative strategy and testing cadence & process, Growth marketing reporting & analysis, Social & Search campaign analysis in Google Analytics, Prospecting vs. Retargeting audience behaviors and traffic distribution, Branded Search vs. Non-Branded Search campaign behaviors, Social & Search Pixel lookback windows & audience segmentation

Skills

• 2-3+ years of full-time experience working in CRO or similar role, ideally within an agency/client environment
• Travel expectations: rare, with the possibility of up to 1 event per year
• Ability to efficiently analyze data for insights and generate hypotheses for fast iteration testing, optimizing for conversion rate and other applicable KPIs
• 1+ year experience using A/B testing tools (ex: VWO, Optimizely, AB Tasty)
• Working knowledge of paid marketing channels including but not limited to paid social (ex: Facebook, TikTok, Snapchat), SEM (ex: Google Ads)
• Highly proficient (2+ years experience) using web analytics tools (ex: Google Analytics)
• Understanding of tag managers (Google Tag Manager, Segment), pixel implementation, site tracking tools
• Proficient in Excel/Google Sheets
• Excellent project management skills and ability to self-manage time and work schedule
• Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines
• Excellent communication and interpersonal skills with an aptitude for building strong working relationships
• Experience with larger cross-functional teams & projects is a plus

Qualifications

Must Haves

• 2-3+ years of full-time experience working in CRO or similar role, ideally within an agency/client environment
• Travel expectations: rare, with the possibility of up to 1 event per year
• Ability to efficiently analyze data for insights and generate hypotheses for fast iteration testing, optimizing for conversion rate and other applicable KPIs
• 1+ year experience using A/B testing tools (ex: VWO, Optimizely, AB Tasty)
• Working knowledge of paid marketing channels including but not limited to paid social (ex: Facebook, TikTok, Snapchat), SEM (ex: Google Ads)
• Highly proficient (2+ years experience) using web analytics tools (ex: Google Analytics)
• Understanding of tag managers (Google Tag Manager, Segment), pixel implementation, site tracking tools
• Proficient in Excel/Google Sheets
• Excellent project management skills and ability to self-manage time and work schedule
• Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines
• Excellent communication and interpersonal skills with an aptitude for building strong working relationships

Nice to Haves

• Experience with larger cross-functional teams & projects is a plus