Sr. Creative Strategist

Summary

BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements. They are seeking a Sr. Creative Strategist to support the development of high-performing, social-first creative for their portfolio of direct-to-consumer and e-commerce brands.

Responsibilities

• Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles)
• Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams
• Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests
• Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities
• Analyze consumer behavior patterns to inform messaging frameworks and creative directions
• Monitor platform trends and evolving best practices across Meta, TikTok, YouTube, and emerging channels
• Craft brand-aligned messaging frameworks, value props, and narrative arcs across different creatives
• Help shape the tone, structure, and positioning for new campaigns, product launches, and seasonal pushes
• Work alongside designers, editors, copywriters, and media buyers to ensure creative aligns with performance objectives
• Assist in developing branded pitch decks, mockups, and concept presentations for internal use and client pitches
• Participate in creative reviews using data to understand what’s performing and why
• Recommend iterative tests, new angles, refreshed hooks, and optimization opportunities for ongoing campaigns
• Support in tracking asset performance and codifying learnings into future creative strategies
• Assist in sourcing and managing UGC creators, influencers, and third-party production partners
• Help with simple shoots of client products (unboxings, demos, tabletop)
• Ingest footage, organize assets, and collaborate with editors to ensure high-quality, on-brand deliverables

Skills

• 3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing
• Strong understanding of Meta, TikTok, and YouTube ad creative best practices
• Ability to identify high-performing hooks, story structures, and value propositions
• Comfortable evaluating creative performance using high-level analytics
• Proven ability to think conceptually and creatively MUST be a creative thinker
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously and work both independently and collaboratively
• Experience with Adobe Premiere, Photoshop, or simple motion editing
• Experience working at a creative, media, or performance agency
• Familiarity with UGC workflows, creator sourcing, or production
• Experience in videography or motion graphics is a plus

Qualifications

Must Haves

• 3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing
• Strong understanding of Meta, TikTok, and YouTube ad creative best practices
• Ability to identify high-performing hooks, story structures, and value propositions
• Comfortable evaluating creative performance using high-level analytics
• Proven ability to think conceptually and creatively MUST be a creative thinker
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously and work both independently and collaboratively

Nice to Haves

• Experience with Adobe Premiere, Photoshop, or simple motion editing
• Experience working at a creative, media, or performance agency
• Familiarity with UGC workflows, creator sourcing, or production
• Experience in videography or motion graphics is a plus