Digital Marketing & Creative Specialist

Summary

Boyd Companies, Inc. is a 100% employee-owned company seeking a creative, technically curious Digital Marketing & Creative Specialist. The role develops creative content and executes digital marketing initiatives across websites, social media, digital advertising, email campaigns, video, and other platforms, while using design principles, emerging technology, and AI tools to produce effective marketing materials.

Responsibilities

• Design digital marketing materials for social media, websites, digital ads, email campaigns, landing pages, presentations, signage, and other marketing channels
• Create visually engaging social media graphics, short-form videos, reels, stories, advertisements, and web content
• Edit and produce video content for websites, YouTube, social media, digital advertising, and other platforms
• Use AI image and video generation tools to create, enhance, modify, and experiment with marketing creative
• Write effective prompts and refine AI-generated images, video, and creative concepts until they meet brand and quality standards
• Assist with the creation and maintenance of websites and landing pages
• Resize, adapt, and optimize creative assets for different advertising platforms, devices, screen sizes, and placements
• Help develop creative concepts for digital advertising campaigns
• Maintain brand consistency across multiple digital channels and campaigns
• Select appropriate fonts, colors, imagery, layouts, and visual styles based on the audience, brand, and campaign objective
• Apply design principles such as balance, contrast, hierarchy, alignment, repetition, proportion, and whitespace
• Understand and apply color theory and the psychology of color when developing marketing materials
• Understand how typography and font selection can influence brand perception, readability, emotion, and user experience
• Review creative work critically and identify opportunities to improve layout, readability, visual hierarchy, messaging, and overall effectiveness
• Help organize and maintain digital creative assets, templates, photography, video, logos, brand files, and marketing resources
• Stay current with design trends, social media trends, digital advertising formats, creative technology, and AI tools
• Test new creative approaches and help identify what types of content generate the strongest engagement and marketing results
• Collaborate with other members of the marketing, sales, operations, and leadership teams as needed

Skills

• A college degree is **not required**
• A strong eye for good design and the ability to recognize when something visually works—and when it does not
• A working understanding of fundamental design principles
• Knowledge of color theory and an understanding of how color can influence emotion, attention, perception, and behavior
• An understanding of typography, font pairing, readability, and how different font styles influence brand perception
• Strong visual composition and layout skills
• An understanding of branding and the importance of maintaining a consistent visual identity
• Experience creating content for social media and digital platforms
• Experience using creative or design software
• Basic video editing skills or a strong desire to learn video production
• Comfort working with AI-powered creative tools for image generation, video generation, editing, brainstorming, and content production
• The ability to learn new software independently and quickly
• Strong attention to detail
• Good organizational and time management skills
• The ability to manage multiple projects and deadlines is important
• The ability to accept creative feedback and improve work based on direction
• The confidence to bring new ideas to the table is important
• **Curiosity and adaptability are important parts of this position.**
• Candidates should be prepared to share examples of their creative work
• A strong portfolio and demonstrated ability are more important to us than a specific educational background
• Experience with any of the following is helpful:
• Professional experience
• Freelance work
• Personal projects
• Self-directed learning
• Online courses
• Certifications
• Technical programs
• Content creation
• Design work
• Photography or videography
• Social media management
• Other hands-on creative experience

Qualifications

Must Haves

• A college degree is **not required**
• A strong eye for good design and the ability to recognize when something visually works—and when it does not
• A working understanding of fundamental design principles
• Knowledge of color theory and an understanding of how color can influence emotion, attention, perception, and behavior
• An understanding of typography, font pairing, readability, and how different font styles influence brand perception
• Strong visual composition and layout skills
• An understanding of branding and the importance of maintaining a consistent visual identity
• Experience creating content for social media and digital platforms
• Experience using creative or design software
• Basic video editing skills or a strong desire to learn video production
• Comfort working with AI-powered creative tools for image generation, video generation, editing, brainstorming, and content production
• The ability to learn new software independently and quickly
• Strong attention to detail
• Good organizational and time management skills
• The ability to manage multiple projects and deadlines is important
• The ability to accept creative feedback and improve work based on direction
• The confidence to bring new ideas to the table is important
• **Curiosity and adaptability are important parts of this position.**
• Candidates should be prepared to share examples of their creative work
• A strong portfolio and demonstrated ability are more important to us than a specific educational background

Nice to Haves

• Experience with any of the following is helpful:
• Professional experience
• Freelance work
• Personal projects
• Self-directed learning
• Online courses
• Certifications
• Technical programs
• Content creation
• Design work
• Photography or videography
• Social media management
• Other hands-on creative experience

Benefits

• Fully remote work arrangement
• Comprehensive Medical & Dental plans with the majority of the premium covered, plus Vision coverage
• 15 Days Paid Time Off annually, accrual starting from hire date
• 9 Paid Holidays plus 1 Flex Holiday
• Alternating Fridays off, for a total of 64 hours (Memorial Day through Labor Day)
• 1 Volunteer Day
• Certifications, Continuing Education and Advanced Degrees can qualify for reimbursement
• 401K - 100% company matched up to 4%
• Pet Insurance Discounts
• 20% Rental Discount
• Health Savings Account (HSA)
• Health Reimbursement Arrangement (HRA)
• A bonus of $100.00 per week of on-call participation, with an additional $100.00 if you are on-call during one of the company-defined major holidays
• Employee Stock Ownership Program: Employees accumulate the value of shares annually and are paid out the value of the shares that are held in trust for their benefit