Website Performance Analyst

Summary

Brandon is a marketing agency that combines data, insights, creativity, and innovation to deliver integrated growth solutions for brands. The Website Performance Analyst will analyze web, marketing, and client performance data, build dashboards, maintain tracking, support testing and conversion rate optimization, and present actionable recommendations to improve conversion rates and campaign ROI.

Responsibilities

• Data Aggregation & Analysis: Extract, clean, and blend performance data from web analytics platforms, social media ad managers, marketing automation systems, and CRM solutions
• Campaign & Web Optimization: Analyze web traffic patterns, user behavior, conversion funnels, and paid marketing performance to surface actionable recommendations that optimize client ROI
• Tracking & Measurement: Implement, audit, and maintain tracking pixels and event tagging setups using Google Tag Manager to ensure accurate conversion tracking across digital properties
• Reporting & Dashboards: Build, maintain, and automate interactive client dashboards that clearly communicate marketing performance and business impact
• Testing & CRO: Assist strategy teams in setting up, monitoring, and evaluating A/B tests and conversion rate optimization (CRO) initiatives
• Client Presentation: Translate technical data into clear, visually compelling stories and presentations for both internal account teams and external clients

Skills

• Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred)
• Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Hands-on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence
• Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io)
• Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp)
• Strong analytical mindset, sharp problem-solving capabilities, attention to detail, and the ability to articulate data-driven stories to non-technical stakeholders

Qualifications

Must Haves

• Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred)
• Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Hands-on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence
• Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io)
• Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp)
• Strong analytical mindset, sharp problem-solving capabilities, attention to detail, and the ability to articulate data-driven stories to non-technical stakeholders

Benefits

• Top-tier insurance
• Flexible PTO
• 401(k) match