Performance Marketing Analyst (Remote)

Summary

Cranial Technologies is dedicated to researching, diagnosing, and treating plagiocephaly, commonly known as flat head syndrome. The Performance Marketing Analyst will implement, analyze, report on, and optimize digital marketing programs across paid media, organic channels, and the company website while providing actionable insights to improve patient acquisition, engagement, and conversion.

Responsibilities

• Manage the day-to-day implementation, optimization, and analysis of approved paid media campaigns across Google Ads, Meta, and other digital advertising platforms
• Build approved campaign structures, audiences, and targeting approaches; draft ad copy; and implement UTM parameters and conversion tracking
• Monitor campaign performance across the full funnel, including spend, CPC, CTR, cost per consultation, consultation-to-fit conversion, CAC, and other business KPIs
• Analyze performance at the campaign, ad group, keyword, audience, creative, geographic, and placement levels to identify opportunities for optimization
• Support campaign launches, complete ongoing optimizations, monitor spend, recommend budget adjustments, and troubleshoot platform issues
• Provide performance data and campaign insights to support Marketing leadership's management of external media and creative vendors
• Develop and maintain performance reporting across paid media, the website, organic search, and other digital channels
• Use tools such as GA4, Google Tag Manager, Looker/Tableau/Power BI, Supermetrics, and advertising platform reporting to analyze customer acquisition and conversion performance
• Maintain established UTM standards, campaign tracking, and attribution processes to support accurate performance measurement
• Translate complex performance data into clear insights, recommendations, and actions for marketing leadership
• Identify trends, performance gaps, and opportunities across the marketing funnel and communicate findings and recommendations to Marketing leadership and relevant stakeholders
• Prepare monthly and quarterly performance reporting, insights, and recommendations for Marketing leadership
• Implement and analyze approved A/B tests across advertising, landing pages, website experiences, messaging, and other customer touchpoints
• Evaluate test results using appropriate statistical and performance measures and translate findings into actionable recommendations
• Analyze user behavior and conversion paths to identify opportunities to improve engagement and conversion
• Partner with the website developer and internal stakeholders to implement approved landing page, website, and conversion-rate optimization initiatives
• Use customer and performance data to provide recommendations that support messaging, audience, creative, and campaign decisions
• Analyze website and landing-page performance and provide recommendations to Marketing leadership
• Identify opportunities to improve landing pages, content, conversion paths, and overall user experience
• Support development and Marketing teams with website launches, tracking implementation, and approved performance improvements
• Monitor organic search and website performance and identify opportunities for improvement
• Analyze website behavior and engagement using GA4 and other analytics platforms to identify opportunities for improvement
• Provide performance insights to creative partners and internal stakeholders to support advertising concepts and messaging
• Review and provide feedback on refining campaign headlines, ad copy, calls to action, and supporting messaging based on data and engagement through performance insights

Skills

• Bachelor's degree in marketing, marketing analytics, business, statistics, or a related field
• 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field
• Hands-on experience managing Google Ads and Meta Ads campaigns
• Strong analytical skills with the ability to interpret large or complex datasets and translate findings into business recommendations
• Experience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting
• Experience with A/B testing, conversion-rate optimization, and performance measurement
• Strong understanding of digital marketing funnels, customer acquisition, conversion metrics, and marketing KPIs
• Strong written and verbal communication skills, with the ability to explain analytical findings to non-technical stakeholders
• Comfortable working across highly tactical projects, from campaign execution and data analysis to reporting and recommendations for Marketing leadership
• Strong intellectual curiosity and a self-starter mindset; eager to test, learn, question assumptions, and continuously improve
• This is a remote role with travel 1–2 times per year for 3–4 days at a time
• At this time, only candidates residing in the United States will be considered
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Pineapple language required
• Experience with marketing analytics or visualization platforms such as Power BI, Tableau, Looker, or similar tools preferred
• Experience with SEO, display advertising, and emerging digital marketing channels is a plus
• Experience with SQL, data visualization, or marketing data engineering is a plus

Qualifications

Must Haves

• Bachelor's degree in marketing, marketing analytics, business, statistics, or a related field
• 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field
• Hands-on experience managing Google Ads and Meta Ads campaigns
• Strong analytical skills with the ability to interpret large or complex datasets and translate findings into business recommendations
• Experience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting
• Experience with A/B testing, conversion-rate optimization, and performance measurement
• Strong understanding of digital marketing funnels, customer acquisition, conversion metrics, and marketing KPIs
• Strong written and verbal communication skills, with the ability to explain analytical findings to non-technical stakeholders
• Comfortable working across highly tactical projects, from campaign execution and data analysis to reporting and recommendations for Marketing leadership
• Strong intellectual curiosity and a self-starter mindset; eager to test, learn, question assumptions, and continuously improve
• This is a remote role with travel 1–2 times per year for 3–4 days at a time
• At this time, only candidates residing in the United States will be considered
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• pineapple language required

Nice to Haves

• Experience with marketing analytics or visualization platforms such as Power BI, Tableau, Looker, or similar tools preferred
• Experience with SEO, display advertising, and emerging digital marketing channels is a plus
• Experience with SQL, data visualization, or marketing data engineering is a plus

Benefits

• Medical, Dental, and Vision Insurance
• 401k Retirement Plan with matching
• 18 Days Paid Time Off plus 7 company-paid Holidays
• Life Insurance
• Short/Long Term Disability Insurance
• Company provided laptop