D2C Site Marketing Coordinator

Summary

Carhartt is a company dedicated to serving and protecting hardworking people by building durable products. The D2C Site Marketing Coordinator supports marketing managers and strategists across the direct-to-consumer e-commerce channel, coordinating omnichannel campaign execution, creative deliverables, cross-functional collaboration, UX ticketing, and campaign performance analysis.

Responsibilities

• Process coordination to support Carhartt.com campaign activations including briefing and specification requirements, manage asset development, approvals and handoffs, and asset trafficking
• Support our seasonal planning with coordinating cross-channel collaboration, touchpoints and process to ensure integration and alignment
• Submit creative briefs/tactics to our creative project management tool and manage them through to asset delivery & execution, tracking on-time creative delivery to campaign launch dates
• Ensure alignment/approvals on final asset creatives, communicating any edits to creative team
• Build relationships and maintain clear communication with our cross-functional teams to support key initiatives to meet traffic, engagement, conversion, and revenue goals
• Lead UX Azure ticketing system for seamless execution for our monthly campaigns in partnership with our UX Team and cross-functional partners including content handoffs and QA reviews
• Track and analyze marketing campaign performance, providing reports and insights to inform future strategies

Skills

• Bachelor's degree in Marketing, Communications, Advertising or a related field
• 1-3 years of professional or internship marketing experience with retail marketing, campaign execution, content creation project management or related field
• Excellent written and verbal communication skills
• Strong computer skills; Proficient in Microsoft Office Suite, experience with Figma, Screendragon and/or project management tools is a plus
• Passion for and expertise in direct-to-consumer marketing including retail and ecommerce channels
• Proactive, self-starter, self-manager, and tenacity in finding solutions to problems
• Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail
• Experience with in-store events, event planning, marketing and promotional activations
• Project management of creative deliverables to execute marketing campaigns with excellence
• Ability to identify and resolve issues and willingness to adapt to changing priorities in response to business trends
• This position has a Remote location: Associate will have no regular requirement to be on-     site. Travel on-site is limited to special events
• Strong computer skills; Proficient in Microsoft Office Suite, experience with Figma, Screendragon and/or project management tools is a plus

Qualifications

Must Haves

• Bachelor's degree in Marketing, Communications, Advertising or a related field
• 1-3 years of professional or internship marketing experience with retail marketing, campaign execution, content creation project management or related field
• Excellent written and verbal communication skills
• Strong computer skills; Proficient in Microsoft Office Suite, experience with Figma, Screendragon and/or project management tools is a plus
• Passion for and expertise in direct-to-consumer marketing including retail and ecommerce channels
• Proactive, self-starter, self-manager, and tenacity in finding solutions to problems
• Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail
• Experience with in-store events, event planning, marketing and promotional activations
• Project management of creative deliverables to execute marketing campaigns with excellence
• Ability to identify and resolve issues and willingness to adapt to changing priorities in response to business trends
• This position has a Remote location: Associate will have no regular requirement to be on-     site. Travel on-site is limited to special events

Nice to Haves

• Strong computer skills; Proficient in Microsoft Office Suite, experience with Figma, Screendragon and/or project management tools is a plus

Benefits

• Remote work arrangement; associate will have no regular requirement to be on-site. Travel on-site is limited to special events.