Digital Media Manager

Summary

CLEARSTEM is seeking a Digital Media Manager to execute its paid acquisition strategy and drive profitable customer growth across digital advertising channels. The role owns paid media performance, agency partnerships, creative testing, campaign optimization, measurement, innovation, and cross-functional collaboration.

Responsibilities

• Develop and execute paid acquisition strategies across Meta, Google, YouTube, TikTok, Pinterest, Amazon Advertising, affiliate amplification, and emerging digital channels
• Translate business priorities, promotional calendars, product launches, and revenue goals into actionable media plans
• Continuously optimize campaigns, audiences, bidding strategies, placements, and budget allocation to maximize profitable growth
• Manage media pacing and investment to ensure spend aligns with revenue, efficiency, and profitability targets
• Serve as the primary owner of CLEARSTEM's paid media agency relationship
• Lead bi-weekly performance reviews, and monthly business updates
• Provide direction, campaign priorities, merchandising updates, and creative briefs to agency partners
• Hold agency partners accountable for execution quality, reporting accuracy, optimization cadence, testing velocity, and overall business performance
• Evaluate agency recommendations and ensure all initiatives align with CLEARSTEM's growth strategy
• Own the paid media creative approval process, ensuring assets align with campaign objectives, audience insights, platform best practices, and brand standards before launch
• Partner with Creative, Social, and agency teams to prioritize creative development and testing opportunities
• Build and manage a structured creative testing roadmap across messaging, hooks, offers, formats, creators, UGC, educational content, founder-led content, testimonials, product demonstrations, and platform-native creative
• Analyze creative performance to identify winning themes and provide actionable feedback that informs future creative production
• Monitor creative fatigue and proactively refresh assets to maintain campaign performance
• Monitor and optimize key performance metrics including MER, ROAS, CAC, New Customer CAC, LTV, Contribution Margin, CPM, CPC, CTR, CVR, AOV, frequency, budget pacing, and customer acquisition efficiency
• Partner with Finance to improve attribution, measurement, and marketing effectiveness
• Support incrementality testing, lift studies, attribution analysis, marketing mix modeling (MMM), and channel performance evaluations
• Develop executive-ready reporting that clearly communicates business performance, opportunities, risks, and recommended actions
• Continuously evaluate emerging advertising platforms, AI-powered marketing capabilities, beta programs, and new customer acquisition opportunities
• Develop test plans and business cases for new channels, technologies, ad formats, and platform capabilities
• Stay current on industry trends, privacy changes, platform updates, and evolving consumer behaviors to ensure CLEARSTEM remains ahead of the market
• Recommend when to scale, optimize, or sunset initiatives based on performance and business impact
• Partner closely with Digital, Brand, Creative, Social Commerce, Lifecycle Marketing, Product Marketing, and Finance
• Share paid media insights that influence messaging, creative strategy, merchandising priorities, promotional planning, and customer acquisition strategies
• Support cross-functional initiatives that drive long-term business growth

Skills

• 3+ years of experience in performance marketing within a high-growth DTC, ecommerce, or omnichannel retail environment
• Proven experience managing seven-figure paid media budgets across multiple digital channels
• Experience managing and leading external paid media agencies
• Deep expertise across Meta Ads Manager, Google Ads, TikTok Ads Manager, YouTube, Pinterest, and Amazon Advertising
• Strong understanding of attribution, incrementality, customer acquisition, marketing measurement, and performance optimization
• Experience with platforms such as GA4, Shopify, Google Tag Manager, Looker Studio, Northbeam, Triple Whale, and Meta Conversions API
• Advanced analytical skills with the ability to translate data into business decisions
• Excellent communication, project management, and stakeholder management skills
• Thinks like an owner and takes accountability for business outcomes—not just campaign execution
• Balances analytical rigor with creative curiosity
• Thrives in a fast-paced environment where priorities evolve quickly
• Challenges assumptions, asks thoughtful questions, and continuously looks for better ways of working
• Communicates clearly and confidently with both internal stakeholders and external partners
• Embraces testing, experimentation, and continuous learning
• Is energized by building, optimizing, and scaling growth
• Experience in beauty, skincare, wellness, or consumer packaged goods
• Experience launching or scaling new acquisition channels
• Familiarity with AI-powered advertising tools and automation platforms
• Experience working within a fast-growing founder-led brand

Qualifications

Must Haves

• 3+ years of experience in performance marketing within a high-growth DTC, ecommerce, or omnichannel retail environment
• Proven experience managing seven-figure paid media budgets across multiple digital channels
• Experience managing and leading external paid media agencies
• Deep expertise across Meta Ads Manager, Google Ads, TikTok Ads Manager, YouTube, Pinterest, and Amazon Advertising
• Strong understanding of attribution, incrementality, customer acquisition, marketing measurement, and performance optimization
• Experience with platforms such as GA4, Shopify, Google Tag Manager, Looker Studio, Northbeam, Triple Whale, and Meta Conversions API
• Advanced analytical skills with the ability to translate data into business decisions
• Excellent communication, project management, and stakeholder management skills
• Thinks like an owner and takes accountability for business outcomes—not just campaign execution
• Balances analytical rigor with creative curiosity
• Thrives in a fast-paced environment where priorities evolve quickly
• Challenges assumptions, asks thoughtful questions, and continuously looks for better ways of working
• Communicates clearly and confidently with both internal stakeholders and external partners
• Embraces testing, experimentation, and continuous learning
• Is energized by building, optimizing, and scaling growth

Nice to Haves

• Experience in beauty, skincare, wellness, or consumer packaged goods
• Experience launching or scaling new acquisition channels
• Familiarity with AI-powered advertising tools and automation platforms
• Experience working within a fast-growing founder-led brand

Benefits

• Medical, dental, and vision benefits
• 401(k) with company contribution
• Generous PTO and flexible scheduling
• Employee products
• A tight-knit, mission-driven team that moves fast and takes care of each other
• Remote work arrangement