Marketing Specialist

Summary

Columbus is seeking an experienced marketing professional to support its US business unit. The Marketing Specialist will create and execute marketing initiatives focused on brand awareness, demand generation, and lead generation, while collaborating with business areas, sales, and global marketing teams.

Responsibilities

• Plan and execute events (physical and digital)
• Run and coordinate webinars
• Work with paid marketing activities
• Develop, coordinate and activate customer cases
• Contribute to demand generation and lead-generating campaigns
• Follow up and analyze the results of completed activities
• Collaborate closely with internal stakeholders in business areas, sales and other in the global marketing team
• Keep up to date with changes/developments in our core industries and marketing best practices, through self-learning, training and research
• Keep up to date with the development of the Columbus offerings and how they could benefit our customers
• Using experience, provide feedback and recommendations to improve current processes/implementation methodology
• Provide support to your peers, your project team and the wider Columbus team for your specific areas of expertise
• Contribute to the continuous development of your team, the company and the group organization through knowledge sharing

Skills

• Proven experience in creating and executing B2B demand generation campaigns
• 2+ years of relevant experience in marketing, preferably from a B2B enterprise environment and/or tech
• Very good project management and communication skills
• Very good writing skills

Qualifications

Must Haves

• Proven experience in creating and executing B2B demand generation campaigns
• 2+ years of relevant experience in marketing, preferably from a B2B enterprise environment and/or tech
• Very good project management and communication skills
• Very good writing skills

Benefits

• Remote opportunity, located from anywhere in the United States
• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Short-term disability
• Long-term disability
• Paid vacation
• Paid sick leave
• Paid holidays
• 401(k)