Demand Generation Specialist

Summary

CWA Merchant Services is looking for a strategic Demand Generation Specialist to drive measurable business growth through effective campaign management. The role involves overseeing the entire lifecycle of demand generation initiatives, collaborating closely with sales to convert prospects into customers.

Responsibilities

• Build, launch, and manage multi-channel demand generation campaigns using paid and organic, content syndication, email and social marketing, webinars, and partner and sales marketing
• Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales
• Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms so the right leads reach sales at the right time
• Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high-value target accounts
• Brief and direct paid demand campaigns such as LinkedIn lead generation, paid content syndication, and intent-based display, in partnership with the performance marketing team
• Lead the promotion and execution of digital events to drive registrations, attendance, and post-event follow-up
• Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and the context account executives need to close marketing-sourced leads
• Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership
• Coordinate with design teams to produce the marketing assets that fuel campaigns
• Conduct market research to stay ahead of industry trends and find emerging channels and new opportunities for pipeline growth
• Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling, allocating spend to the channels that drive pipeline
• Oversee multi-touch attribution so the pipeline can be accurately sourced and influenced back to marketing activity

Skills

• 4 to 5 years in demand generation, B2B marketing, or campaign management
• Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce)
• Strong grasp of the B2B sales funnel and experience aligning marketing strategy with sales goals
• Strong project management skills, able to juggle multiple campaigns, deliverables, and stakeholders at once
• Comfort working with data, reporting, and attribution to show the impact of marketing on revenue

Qualifications

Must Haves

• 4 to 5 years in demand generation, B2B marketing, or campaign management
• Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce)
• Strong grasp of the B2B sales funnel and experience aligning marketing strategy with sales goals
• Strong project management skills, able to juggle multiple campaigns, deliverables, and stakeholders at once
• Comfort working with data, reporting, and attribution to show the impact of marketing on revenue