Demand Generation Manager

Summary

LiveKit is building infrastructure for voice-driven computing, enabling developers to build, deploy, scale, and observe production agents. The Demand Generation Manager will build and own the demand generation function, launching campaigns, aligning with sales, managing lead operations and attribution, and optimizing channels for pipeline growth.

Responsibilities

• Design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with a rapidly growing sales team's pipeline needs
• Build and manage the campaign calendar and reporting cadence, giving sales and marketing leadership a clear view of MQL/SQL flow
• Partner directly with sales leadership and reps to align campaigns to territory and segment expansion, so new hires ramp with pipeline in hand
• Manage lead scoring, routing, and attribution so we can show — not just claim — what's working
• Run experiments across channels (paid social, paid search, webinars, retargeting, ABM) and double down on what generates pipeline, not just clicks

Skills

• • are obsessed with making the best product for our customers
• • are known as the go-to person for tackling tough problems
• • work hard and can build and ship fast
• • are focused on polish, detail and quality
• • are a fast learner, frequently picking up new tools and skills
• • 4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS
• • Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agency
• • Comfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with sales
• • Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)
• • Data-driven — you can tie a campaign to a number sales actually cares about
• • Ability to troubleshoot and problem-solve on the fly
• • Experience working on field events, driving attendance, follow-ups, and promotion
• • Experience marketing to developers or technical buyers
• • Experience scaling a demand gen function alongside a rapidly growing sales team
• • ABM experience
• • Some familiarity with voice AI, real-time infrastructure, or WebRTC — or the willingness to nerd out and learn fast

Qualifications

Must Haves

• • are obsessed with making the best product for our customers
• • are known as the go-to person for tackling tough problems
• • work hard and can build and ship fast
• • are focused on polish, detail and quality
• • are a fast learner, frequently picking up new tools and skills
• • 4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS
• • Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agency
• • Comfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with sales
• • Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)
• • Data-driven — you can tie a campaign to a number sales actually cares about
• • Ability to troubleshoot and problem-solve on the fly
• • Experience working on field events, driving attendance, follow-ups, and promotion

Nice to Haves

• • Experience marketing to developers or technical buyers
• • Experience scaling a demand gen function alongside a rapidly growing sales team
• • ABM experience
• • Some familiarity with voice AI, real-time infrastructure, or WebRTC — or the willingness to nerd out and learn fast

Benefits

• Equity package
• Contribute to open source alongside world-class engineers
• Health, dental, and vision benefits
• Flexible vacation policy