Marketing Technology Specialist

Summary

NorthStar Anesthesia is a healthcare company focused on delivering high-quality anesthesia care through a care team model. The Marketing Technology Specialist will manage and optimize the marketing technology ecosystem, execute and analyze outreach campaigns, maintain data quality, and develop reporting to support business outcomes.

Responsibilities

• Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations
• Ensure clean, consistent, and compliant data across marketing and outreach platforms
• Manage and update target account and contact lists, including segmentation for specific campaigns and outreach workflows
• Oversee website lead integrations and monitor data flow between systems
• Support the execution of email and outreach campaigns within HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment
• Collaborate with marketing and sales teams to ensure accurate audience targeting and campaign alignment
• Track and analyze campaign performance, creating reports that provide actionable insights and recommendations
• Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality
• Perform ad hoc data pulls, analysis, and reporting to inform outreach and business development strategy
• Identify opportunities to improve system workflows, automation, and overall efficiency
• Expand into supporting content marketing and recruitment marketing efforts as interest and/or experience grows
• Stay current on emerging marketing technologies, tools, and trends in data-driven outreach
• This position works remotely; work site attendance may be required from time to time in accordance with business conditions
• Promote NorthStar Anesthesia’s Core Values
• Demonstrates regular, reliable and predictable attendance
• Performs other duties as required

Skills

• 3-5 years of marketing or marketing operations experience
• 2-3 years of that experience within a marketing or digital agency environment
• Required hands-on experience with **HubSpot** and **ZoomInfo**
• Experience with **Salesforce** (or similar CRM/marketing automation platforms)
• Strong analytical skills with the ability to interpret data and translate insights into action
• Experience with database management, segmentation, and reporting
• Excellent attention to detail, organizational skills, and communication abilities
• This position can be performed from anywhere within the United States. Candidates must have reliable internet access and be able to work effectively in a virtual environment
• Demonstrates regular, reliable and predictable attendance
• Healthcare industry exposure or experience with Definitive Healthcare is preferred, but not required
• Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required

Qualifications

Must Haves

• 3-5 years of marketing or marketing operations experience
• 2-3 years of that experience within a marketing or digital agency environment
• Required hands-on experience with **HubSpot** and **ZoomInfo**
• Experience with **Salesforce** (or similar CRM/marketing automation platforms)
• Strong analytical skills with the ability to interpret data and translate insights into action
• Experience with database management, segmentation, and reporting
• Excellent attention to detail, organizational skills, and communication abilities
• This position can be performed from anywhere within the United States. Candidates must have reliable internet access and be able to work effectively in a virtual environment
• Demonstrates regular, reliable and predictable attendance

Nice to Haves

• Healthcare industry exposure or experience with Definitive Healthcare is preferred, but not required
• Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required

Benefits

• This position can be performed from anywhere within the United States.
• This position works remotely