Performance Marketing Manager

Summary

CSC Generation is hiring a Performance Marketing Manager to manage customer acquisition and retention across paid and emerging marketing channels. The role owns channel budgets, runs creative and platform experiments, uses AI and automation to improve workflows, and builds reporting visibility across organic and owned channels.

Responsibilities

• Own day-to-day management of paid acquisition and retention channels: Meta, Pinterest, and Google, with potential expansion into TikTok and Applovin
• Run a high cadence of creative and channel-level experiments across platforms, proactively filling capacity with testing and expansion
• Manage cost-to-performance ratio directly, with real budget accountability and autonomy over spending decisions
• Use AI tools to automate reporting, testing, and optimization workflows, enabling one person to effectively manage multiple platforms at scale
• Partner with the broader team on connecting systems and workflows, not just running ads in isolation, building on current AI-driven initiatives across the portfolio
• Explore GEO/AEO (generative engine optimization / answer engine optimization) as an emerging acquisition channel
• Help build reporting visibility into organic and owned channels (email, SMS, organic social) so leadership can see the full picture of what is driving performance versus what is stagnating

Skills

• Hands-on experience running paid campaigns across Meta, Google, and at least one additional platform (Pinterest, TikTok, or similar)
• Comfort managing channel-level budget and being accountable for cost-to-performance outcomes
• Working knowledge of AI tools for campaign optimization, reporting automation, or workflow acceleration
• Demonstrated self-direction: you will not have day-to-day oversight on budget decisions and need to proactively fill capacity with testing and expansion rather than waiting for direction
• Experience with organic/algorithmic-side marketing in addition to paid — understanding both sides, not just paid execution
• Familiarity with GEO/AEO or interest in emerging AI-driven discovery channels
• Experience in DTC or ecommerce environments managing multi-platform budgets
• Prior experience functioning as a shared-services resource across multiple brands

Qualifications

Must Haves

• Hands-on experience running paid campaigns across Meta, Google, and at least one additional platform (Pinterest, TikTok, or similar)
• Comfort managing channel-level budget and being accountable for cost-to-performance outcomes
• Working knowledge of AI tools for campaign optimization, reporting automation, or workflow acceleration
• Demonstrated self-direction: you will not have day-to-day oversight on budget decisions and need to proactively fill capacity with testing and expansion rather than waiting for direction

Nice to Haves

• Experience with organic/algorithmic-side marketing in addition to paid — understanding both sides, not just paid execution
• Familiarity with GEO/AEO or interest in emerging AI-driven discovery channels
• Experience in DTC or ecommerce environments managing multi-platform budgets
• Prior experience functioning as a shared-services resource across multiple brands

Benefits

• Remote work in the US or Canada.
• AI-Forward Team: Work alongside a team actively using AI to scale account management, testing velocity, and reporting across the portfolio. You will sharpen your automation and AI skills daily.
• Room to Grow: If you automate a meaningful portion of the work, there is a clear path to becoming a shared-services resource across additional brands in the portfolio.
• US-based candidates: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
• Canada-based candidates: Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.