Sales Development Representative

Summary

Crisis Prevention Institute is a provider of evidence-based de-escalation, crisis prevention training, and dementia care services. The Sales Development Representative generates new business pipeline through outbound prospecting, account research, stakeholder engagement, and qualified appointment-setting for sales executives.

Responsibilities

• Partner with Hunter and Enterprise Sales Executives to identify and prioritize high‑value target accounts, stakeholders, and outbound prospecting strategies
• Research target accounts, organizational structures, key stakeholders, and relevant business needs or signals to inform personalized outreach
• Execute consistent outbound prospecting across phone, email, social, and other approved channels to engage prospective customers
• Qualify initial prospect interest and secure appointments with the appropriate Sales Executive, providing relevant account and stakeholder context for an effective handoff
• Develop and execute multi‑touch outreach strategies and messaging tailored to target accounts, personas, campaigns, and customer needs
• Meet or exceed expectations for qualified appointments set, appointments held, outbound activity, prospect engagement, and pipeline contribution
• Maintain accurate and timely prospect, account, activity, appointment, and disposition information in CRM and sales‑engagement platforms
• Partner with Sales Executives, Marketing, and internal teams to evaluate appointment quality and outreach effectiveness and continuously improve targeting, messaging, and conversion
• Maintain sufficient knowledge of CPI solutions, target markets, and customer challenges to effectively engage prospects and create interest

Skills

• Bachelor's degree or equivalent experience
• 1+ years in sales development, business development, inside sales, prospecting, or similar customer‑facing roles preferred
• Experience conducting outbound prospecting and setting sales appointments via phone, email, social, or other channels
• Demonstrated ability to research accounts, identify stakeholders, and develop targeted outreach strategies
• Experience working in an activity‑driven environment with defined appointment‑setting expectations
• CRM and sales‑engagement tool proficiency for managing accounts, contacts, outreach activity, and appointments
• Strong communication, research, organization, time‑management, and follow‑up skills
• Experience supporting new‑business or enterprise B2B sales teams
• Experience with account‑based prospecting or targeted outbound strategies
• Experience in education, healthcare, human services, training, or similar CPI‑aligned markets

Qualifications

Must Haves

• Bachelor's degree or equivalent experience
• 1+ years in sales development, business development, inside sales, prospecting, or similar customer‑facing roles preferred
• Experience conducting outbound prospecting and setting sales appointments via phone, email, social, or other channels
• Demonstrated ability to research accounts, identify stakeholders, and develop targeted outreach strategies
• Experience working in an activity‑driven environment with defined appointment‑setting expectations
• CRM and sales‑engagement tool proficiency for managing accounts, contacts, outreach activity, and appointments
• Strong communication, research, organization, time‑management, and follow‑up skills

Nice to Haves

• Experience supporting new‑business or enterprise B2B sales teams
• Experience with account‑based prospecting or targeted outbound strategies
• Experience in education, healthcare, human services, training, or similar CPI‑aligned markets

Benefits

• Comprehensive benefits package
• 401k
• PTO
• Health & Wellness Days
• Paid Volunteer Time Off
• Continuing education and training
• Hybrid / Remote work schedule
• Paid Parental Leave