Business Development Representative I

Summary

Dayforce is a global human capital management company offering a unified cloud HCM platform for the global workforce. The Business Development Representative I generates sales-qualified leads, initiates conversations with decision-makers, schedules meetings for the sales team, and uses outbound, digital, CRM, and marketing automation activities to develop opportunities.

Responsibilities

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach
• Partner with 1-3 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
• Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important. Adjust behavior for success
• Grasp and relay our value and competitive advantages in conversation and email communication with prospects by highlighting our differentiators without mention of our competitors by name
• Understand targeted prospect’s Human Capital Management needs. New hires will be trained on current Dayforce products, processes, industry trends and any relevant skills needed for the role
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach
• Gather key information to update Salesforce.com CRM and assign a nurture path strategy
• Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity
• Daily activities will require on-going expertise in overall value proposition tied to Dayforce's suite of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions
• Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders
• Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts
• Hold a deep level of understanding about the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase
• Use direct mail content to distribute targeted mailers to prospects. Follow-up with emails and phone calls to elicit interest in reviewing partnership with Dayforce
• Territory analysis and gap identification on contacts, vendor information, employee count. Create plan to fill gaps

Skills

• The Business Development Representative 1 (BDR) is a Mid level position with 1-3 years experience
• The BDR 1 should communicate effectively in both written and oral form; maintain attention and actively listens to others' ideas and thoughts; and possess organization skills needed to accomplish daily work goals
• Some travel may be required for corporate and sales team meetings
• * Strong prospecting and business needs analysis skills
• * Ability to develop and perform against a territory plan
• * Excellent communications, presentation, and people skills are essential
• * Proven organizational skills and highly self-disciplined
• * Computer proficiency with standard office applications expertise is required
• * Excellent time management skills critical to success
• * Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented
• * Highly adaptable and able to manage through change
• * Experience using Salesforce.com Lightning
• * Ability to perform well in a Virtual Work from Home setting
• * Payroll/HRIS direct selling experience is strong qualification but not required
• * Experience in working with and selling to Senior HR and C-level roles
• * Prior experience in a Business Development role
• * Bachelor's degree in Business preferred - or equivalent work experience
• * 1+ years of prospecting experience in a business-to-business environment
• * Previous phone sales/appointment setting experience a plus

Qualifications

Must Haves

• The Business Development Representative 1 (BDR) is a Mid level position with 1-3 years experience
• The BDR 1 should communicate effectively in both written and oral form; maintain attention and actively listens to others' ideas and thoughts; and possess organization skills needed to accomplish daily work goals
• Some travel may be required for corporate and sales team meetings
• * Strong prospecting and business needs analysis skills
• * Ability to develop and perform against a territory plan
• * Excellent communications, presentation, and people skills are essential
• * Proven organizational skills and highly self-disciplined
• * Computer proficiency with standard office applications expertise is required
• * Excellent time management skills critical to success
• * Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented
• * Highly adaptable and able to manage through change
• * Experience using Salesforce.com Lightning
• * Ability to perform well in a Virtual Work from Home setting
• * Payroll/HRIS direct selling experience is strong qualification but not required
• * Experience in working with and selling to Senior HR and C-level roles
• * Prior experience in a Business Development role

Nice to Haves

• * Bachelor's degree in Business preferred - or equivalent work experience
• * 1+ years of prospecting experience in a business-to-business environment
• * Previous phone sales/appointment setting experience a plus

Benefits

• Medical insurance for Dayforce employees and their families
• Dental insurance for Dayforce employees and their families
• Vision insurance for Dayforce employees and their families
• Life insurance for Dayforce employees and their families
• 401(k) plan plus match
• Global Employee Stock Purchase Plan
• Unlimited Time Away From Work (in lieu of accrued vacation time)
• 10 paid US holidays
• Up to 80 hours of paid sick time
• 17 weeks of paid parental leave
• Volunteer days
• Opportunities to participate in Dayforce Cares charity initiatives