Business Development Representative - Remote - FS455

Summary

Fresche Solutions helps organizations modernize their applications, data, and technology environments through analytics, reporting, AI, and Microsoft-based data solutions. The Business Development Representative will generate qualified leads, engage finance and business decision-makers, qualify analytics opportunities, schedule introductory meetings, and build pipeline for the Analytics sales team.

Responsibilities

• Identify and research potential clients and target accounts for Fresche Analytics solutions
• Identify key decision-makers including CFOs, Finance leaders, FP&A teams, Controllers, and Analytics leaders
• Utilize prospecting tools such as LinkedIn Sales Navigator, ZoomInfo, and industry databases to build targeted prospect lists
• Conduct outbound outreach through phone, email, LinkedIn, and other channels to generate interest in Fresche Analytics
• Clearly articulate how analytics solutions can improve financial reporting, business intelligence, data visibility, and decision-making
• Tailor outreach based on the prospect’s industry, business challenges, role, and existing technology environment
• Conduct initial discovery conversations to understand the prospect’s current reporting, analytics, and data environment
• Identify challenges such as manual reporting, spreadsheet dependency, fragmented data, limited visibility, or inefficient financial reporting processes
• Determine whether prospects have a potential need for Fresche Analytics solutions
• Accurately document qualification information within Salesforce and sales engagement platforms
• Schedule qualified introductory meetings between potential clients and the Analytics sales team
• Provide clear context regarding the prospect’s challenges, business priorities, stakeholders, and potential opportunity
• Ensure a smooth handoff of qualified opportunities to Account Executives
• Consistently generate qualified Analytics leads and opportunities
• Build relationships with new Finance and business stakeholders within target accounts
• Track and report on lead generation activities, meetings, opportunities, and pipeline generated
• Collaborate with Sales and Marketing to refine Analytics-focused outbound campaigns and messaging
• Maintain accurate and up-to-date records of prospecting activities and interactions within Salesforce
• Track progress against activity, meeting, opportunity, and pipeline targets
• Maintain accurate account and contact information to support ongoing prospecting efforts
• Develop a strong understanding of the Data & Analytics landscape, including financial analytics, business intelligence, reporting, AI, and modern data platforms
• Stay informed about Fresche Analytics solutions, customer use cases, and value propositions
• Develop an understanding of the business challenges facing CFOs and Finance organizations
• Work closely with Analytics Account Executives to identify priority accounts and generate qualified opportunities
• Collaborate with Marketing on targeted Analytics and Finance-focused campaigns
• Share feedback on prospect objections, messaging effectiveness, market trends, and customer pain points
• Consistent outbound prospecting activity across phone, email, and LinkedIn
• Qualified Meetings: Generate approximately 8–12 qualified Analytics meetings per month
• Pipeline Generation: Consistently contribute qualified pipeline for Fresche Analytics
• Account Penetration: Build new relationships with Finance and business stakeholders within targeted accounts
• Track meeting conversion, opportunity creation, pipeline generated, and overall campaign effectiveness

Skills

• Proven track record of success in a BDR, SDR, inside sales, or business development role, preferably within technology, analytics, SaaS, or IT services
• Experience prospecting into senior business stakeholders; experience engaging CFOs or Finance leaders is an asset
• Strong written and verbal communication skills
• Strong phone presence and ability to engage senior decision-makers effectively
• Ability to understand and articulate analytics and technology concepts in a clear, business-focused manner
• Self-motivated, results-oriented, and comfortable working independently
• Strong organizational and time-management skills
• Proficiency with CRM and prospecting tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, Salesloft, Outreach, or similar platforms
• Experience or familiarity with analytics, financial reporting, Power BI, Microsoft Fabric, Azure Data, or related technologies is considered an asset

Qualifications

Must Haves

• Proven track record of success in a BDR, SDR, inside sales, or business development role, preferably within technology, analytics, SaaS, or IT services
• Experience prospecting into senior business stakeholders; experience engaging CFOs or Finance leaders is an asset
• Strong written and verbal communication skills
• Strong phone presence and ability to engage senior decision-makers effectively
• Ability to understand and articulate analytics and technology concepts in a clear, business-focused manner
• Self-motivated, results-oriented, and comfortable working independently
• Strong organizational and time-management skills
• Proficiency with CRM and prospecting tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, Salesloft, Outreach, or similar platforms

Nice to Haves

• Experience or familiarity with analytics, financial reporting, Power BI, Microsoft Fabric, Azure Data, or related technologies is considered an asset

Benefits

• Competitive base salary and performance-based commission structure.
• Premium benefits package.
• Advanced sales tools and resources with a company-provided technology stack.
• A culture of innovation and collaborative teams driven by client success.
• Fully remote environment with occasional US and Canadian travel as required.
• The opportunity to play a direct role in building and scaling Fresche’s growing Analytics business.
• Flexible hours.
• You can work anywhere in North America… either from your home or in one of our offices… the decision is up to you.