Product Marketing Specialist

Summary

DSPolitical is a digital media agency that integrates data and technology to support Democratic and progressive candidates. The Product Marketing Specialist will execute product marketing initiatives, develop compelling messaging, and equip sales teams with necessary materials to drive growth.

Responsibilities

• Develop clear, compelling value propositions and messaging frameworks for our proprietary platforms, data offerings, and specialized ad-tech capabilities
• Develop one-sheets, case studies, and talking points to equip sales and strategically position DSPolitical against competitors
• Collaborate closely with client-facing teams to uncover client pain points and identify areas of confusion within our tech and data offerings, proactively developing messaging and collateral to preemptively address objections
• Partner tightly with product, engineering, and data teams to deeply understand complex ad-tech capabilities and translate them into accessible, benefit-driven narratives for clients
• Monitor the programmatic and ad-tech landscape to build competitive positioning that highlights our unique product differentiators against vertical-specific competitors
• Work closely with the wider marketing team to ensure product messaging is consistent across all channels, while gathering market feedback from sales to help inform future product marketing projects
• Cultivate strategic relationships with key ad-tech and platform partners, developing a deep understanding of our joint capabilities to identify and execute high-impact co-marketing opportunities
• Perform other duties as assigned

Skills

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience
• 3–5 years of professional experience in product marketing, advertising technology, or programmatic advertising
• Strong commitment to mentorship and collaboration
• Strong experience in creating product-specific sales collateral, feature narratives, and GTM materials
• Proficiency in digital media platforms and advertising technology systems
• Some project management experience
• Proficiency in modern team collaboration and project management tools (e.g., Slack, Monday, Google Workspace)
• Excellent written and verbal communication skills

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience
• 3–5 years of professional experience in product marketing, advertising technology, or programmatic advertising
• Strong commitment to mentorship and collaboration
• Strong experience in creating product-specific sales collateral, feature narratives, and GTM materials
• Proficiency in digital media platforms and advertising technology systems
• Some project management experience
• Proficiency in modern team collaboration and project management tools (e.g., Slack, Monday, Google Workspace)
• Excellent written and verbal communication skills

Benefits

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more!