Lifecycle Marketing Manager

Summary

Origin is a company focused on transforming women's healthcare by making services more accessible and affordable. The Lifecycle Marketing Manager will own and optimize the patient journey across various channels, working closely with multiple teams to enhance engagement and retention for Origin's care offerings.

Responsibilities

• Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value
• Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle
• Create nurture programs that help prospective patients understand the value of care and take action
• Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack
• Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value
• Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable
• Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements
• Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences
• Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation
• Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements
• Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments
• Analyze campaign performance and translate insights into actionable recommendations
• Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution
• Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy
• Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders
• Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives
• Translate complex healthcare topics into clear, approachable, patient-friendly communications
• Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy
• Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria

Skills

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
• Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred
• Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability
• Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey
• Strong analytical skills and comfort working with performance data to identify opportunities and make decisions
• Experience using Google Analytics, Looker, Excel, or similar reporting tools
• Highly organized with exceptional attention to detail and a rigorous approach to QA
• Ability to thrive in a fast-paced, collaborative startup environment
• Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity
• Experience with Iterable
• Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products
• Experience in healthcare, women's health, telehealth, physical therapy, or wellness
• Familiarity with SQL, customer data platforms, and customer journey analytics
• Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency
• Passion for expanding access to women's healthcare

Qualifications

Must Haves

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
• Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred
• Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability
• Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey
• Strong analytical skills and comfort working with performance data to identify opportunities and make decisions
• Experience using Google Analytics, Looker, Excel, or similar reporting tools
• Highly organized with exceptional attention to detail and a rigorous approach to QA
• Ability to thrive in a fast-paced, collaborative startup environment
• Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity

Nice to Haves

• Experience with Iterable
• Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products
• Experience in healthcare, women's health, telehealth, physical therapy, or wellness
• Familiarity with SQL, customer data platforms, and customer journey analytics
• Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency
• Passion for expanding access to women's healthcare

Benefits

• Medical, dental and vision benefits
• Employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles.
• PTO for vacations, 9 paid federal holidays, and additional wellness days.
• Paid parental leave.
• A 401(k) plan (after 1 year of employment) with employer matching and student loan payment support.
• Annual stipend for conferences or courses.
• Share in Origin’s long-term success as you grow your career with us.