Growth Campaign Manager, Lifecycle

Summary

Virta Health is a healthcare technology company focused on reversing metabolic disease through technology, personalized nutrition, and virtual care. The Growth Campaign Manager, Lifecycle will execute and optimize multi-channel member acquisition and engagement campaigns, coordinate cross-functional assets and approvals, analyze campaign performance, and support broader Growth initiatives.

Responsibilities

• Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze
• Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing
• Monitor daily campaign health, tracking key conversion funnel metrics (engagement, conversion, activation, incremental lift, and campaign efficiency.) to surface actionable baseline optimization opportunities
• Own day-to-day campaign orchestration from intake through retrospective, including developing briefs and workback plans, coordinating assets and approvals, managing dependencies, and keeping stakeholders informed
• Build and maintain repeatable AI-assisted project management workflows to keep campaign launches on schedule and eliminate cross-functional bottlenecks
• Support a limited number of broader Growth initiatives such as webinars, landing-page tests, or SEO/SEM campaigns based on team priorities

Skills

• • 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment
• • Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc)
• • Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners
• • Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams
• • Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels
• • Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking
• • Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content
• • Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review
• • Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or other channels beyond email
• • Basic SQL, JSON, or data-schema literacy, sufficient to collaborate effectively with technical partners
• • Exposure to landing-page optimization, web campaigns, SEO, or SEM as part of a broader cross-channel Growth team

Qualifications

Must Haves

• • 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment
• • Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc)
• • Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners
• • Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams
• • Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels
• • Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking

Nice to Haves

• • Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content
• • Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review
• • Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or other channels beyond email
• • Basic SQL, JSON, or data-schema literacy, sufficient to collaborate effectively with technical partners
• • Exposure to landing-page optimization, web campaigns, SEO, or SEM as part of a broader cross-channel Growth team

Benefits

• As a remote-first company