Program Marketing Specialist

Summary

EnergyHub empowers utilities and their customers to create a clean, distributed energy future through software and program management solutions for distributed energy resources. The Program Marketing Specialist will partner with utility clients to execute digital and traditional marketing campaigns, drive residential demand response program enrollment, and manage client-facing marketing strategies, materials, and best practices.

Responsibilities

• Partner with our utility clients to drive end-user enrollment in demand response programs
• Build relationships with utility client counterparts and secure buy-in for key marketing initiatives
• Support net service revenue growth by positioning marketing services to clients based on program needs and objectives
• Present program marketing strategies, project plans and insights to utility clients
• Evangelize program marketing best practices that enable utilities to rapidly and efficiently grow enrollments
• Partner with the client success team to disseminate program marketing best practices
• Help ensure consistent marketing messaging across utility, OEM partner and EnergyHub-owned marketing experiences
• Develop knowledge base content and marketing case studies that clients can use to improve program marketing outcomes
• Create, edit, and maintain marketing materials on behalf of utility clients across various platforms, including websites, social media, and email
• Other duties as assigned

Skills

• 3-4 years of B2C acquisition marketing experience
• Excellent communication skills, storytelling skills and ability to distill complex concepts into key takeaways for clients
• General knowledge of marketing tactics, including SEO, email marketing, CRO, and social media
• Highly organized, with an ability to manage multiple projects, deadlines and budgets
• Data-driven mindset with an affinity for Excel and Google Analytics
• Informed opinions on marketing copy, design and UX best practices
• Experience with data visualization tools
• Curiosity and enthusiasm about learning new things and building new relationships
• Energy industry knowledge is a plus, or a track record of rapidly acquiring domain knowledge in a similarly complex vertical

Qualifications

Must Haves

• 3-4 years of B2C acquisition marketing experience
• Excellent communication skills, storytelling skills and ability to distill complex concepts into key takeaways for clients
• General knowledge of marketing tactics, including SEO, email marketing, CRO, and social media
• Highly organized, with an ability to manage multiple projects, deadlines and budgets
• Data-driven mindset with an affinity for Excel and Google Analytics
• Informed opinions on marketing copy, design and UX best practices
• Experience with data visualization tools
• Curiosity and enthusiasm about learning new things and building new relationships

Nice to Haves

• Energy industry knowledge is a plus, or a track record of rapidly acquiring domain knowledge in a similarly complex vertical

Benefits

• 100% paid medical for employees
• 401(k) with employer match
• A casual environment
• The flexibility to set your own schedule
• A fully stocked fridge and pantry
• Free Citi Bike membership
• Secure bike rack
• Gym subsidy
• Paid parental leave
• An education assistance program