Founding Business Development Representative, iLawyer Marketing

Summary

iLawyer Marketing is a digital marketing agency serving law firms across the United States. The Founding Business Development Representative will build the top of the sales funnel through outbound prospecting and inbound lead qualification, while helping establish the BDR process and playbook. The role involves generating qualified meetings, maintaining CRM records, tracking pipeline metrics, and collaborating with the sales team, with a growth path toward Account Executive.

Responsibilities

• Execute high-volume outbound prospecting through cold outreach, email sequencing, LinkedIn, phone, referrals, and other creative channels
• Qualify inbound leads quickly and thoroughly, so only sales-ready opportunities move forward
• Identify, research, and qualify prospective law firm clients
• Book qualified meetings and pass opportunities to Account Executives
• Help build the foundational BDR process, messaging, and playbook as our first BDR hire, not just execute an existing one
• Maintain accurate CRM records in HubSpot across outreach activity, conversations, and pipeline status
• Use Clay, Nooks, and other AI tools to research accounts and scale outreach, while keeping the human judgment and relationship building that AI cannot replicate
• Track and report on activity metrics, meeting volume, and pipeline contribution to the VP of Sales and Revenue weekly
• Collaborate with the sales team to continuously refine outreach messaging and prospecting strategy
• Stay current on legal industry trends, competitor activity, and digital marketing developments
• Other duties as assigned by management

Skills

• • 1+ years of BDR, SDR, or outbound sales experience
• • Comfortable speaking to SEO, AEO, paid media, and digital marketing at a conversational level
• • Demonstrated track record of outbound activity and qualified pipeline generation; show us your numbers
• • Self-directed, accountable, and motivated by results
• • Genuine interest in growing into an Account Executive role, direct path
• • Experience prospecting into law firms, legal departments, or professional services is a strong plus
• • Experience with HubSpot, Clay, Nooks, or comparable AI-enabled prospecting tools preferred

Qualifications

Must Haves

• • 1+ years of BDR, SDR, or outbound sales experience
• • Comfortable speaking to SEO, AEO, paid media, and digital marketing at a conversational level
• • Demonstrated track record of outbound activity and qualified pipeline generation; show us your numbers
• • Self-directed, accountable, and motivated by results
• • Genuine interest in growing into an Account Executive role, direct path

Nice to Haves

• • Experience prospecting into law firms, legal departments, or professional services is a strong plus
• • Experience with HubSpot, Clay, Nooks, or comparable AI-enabled prospecting tools preferred

Benefits

• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid Days for You to reset and recharge
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Remote-first work environment with occasional travel for client meetings, conferences, and team gatherings