Audience Engagement Manager

Summary

Farm Journal is a data and information company serving the agriculture and food production industries through digital, video, radio, and print brands. The Audience Engagement Manager will drive cross-channel engagement campaigns, paid subscription growth, member acquisition, retention, and churn reduction using segmentation, personalization, marketing automation, and subscription management tools.

Responsibilities

• Manage our HubSpot instance as the major tool for engagement and lifecycle management
• Benchmark trends and audience preferences to develop tactics that increase engagement
• Design and implement a touchpoint strategy to align with business goals
• Set specific objectives and report on KPIs, including subscription health metrics such as churn rate, renewal rate, and conversion rate
• Generate and share engaging content via onsite tools that lead to user actions like registration and newsletter sign-up for first-party data collection
• Collaborate with other teams, like marketing, broadcast, editorial and sales to ensure brand consistency
• Suggest and implement new features to increase engagement
• Stay up to date with current technologies and trends in B2B marketing and audience development
• Manage our paid subscription base in Recurly, overseeing subscriber lifecycle, billing workflows, and renewal operations
• Design and execute campaigns to grow paid subscribers, strengthen retention, and reduce churn
• Monitor engagement levels of known users, including new known users

Skills

• The ideal candidate will have at least three years of engagement marketing experience leading efforts within a marketing automation platform like HubSpot, and managing a paid subscription program like Recurly
• A strong understanding of audience metrics, subscription/retention and engagement tactics across multiple systems is essential
• You will need to prioritize effectively in a fast-moving and ever-changing environment, communicating clearly and persuasively
• You will quickly develop data-driven plans and execute across many channels simultaneously
• We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, connecting with customers and delivering results, all while being up to date on engagement tactics, reporting, including GA4, and the ability to regularly and comfortably present data to management
• Must have unrestricted work authorization to work in the United States

Qualifications

Must Haves

• The ideal candidate will have at least three years of engagement marketing experience leading efforts within a marketing automation platform like HubSpot, and managing a paid subscription program like Recurly
• A strong understanding of audience metrics, subscription/retention and engagement tactics across multiple systems is essential
• You will need to prioritize effectively in a fast-moving and ever-changing environment, communicating clearly and persuasively
• You will quickly develop data-driven plans and execute across many channels simultaneously
• We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, connecting with customers and delivering results, all while being up to date on engagement tactics, reporting, including GA4, and the ability to regularly and comfortably present data to management
• Must have unrestricted work authorization to work in the United States