Marketing Manager

Summary

Franchise Incubators helps founders turn established businesses into franchises. The Marketing Manager will build and own the company's marketing function, including its brand, website, SEO, HubSpot operations, content, and lead-generation systems, while advising portfolio brands on their marketing strategy and execution.

Responsibilities

• Own our marketing stack, starting with HubSpot, and keep our data clean and useful
• Build and run our email marketing in HubSpot: campaigns, sequences, and nurture workflows that move both paid and organic leads through the funnel
• Manage lifecycle stages, lead scoring, and segmentation, run retargeting to keep warm leads moving, and hand sales-ready leads to the development team
• Keep our content engine running across social, email, and blog, consistently and on schedule
• Manage our design process and our outside design partners, from brief to final delivery, so our brand and our portfolio brands look right and stay on message
• Write clear creative briefs and keep design projects on time and on budget
• Own our brand guidelines and asset library so design stays consistent across every brand
• Work with No Franchise Left Behind on ad budgets and lead generation strategy
• Test and improve landing pages and funnels so more traffic becomes leads, and report on the full funnel from cost per lead to pipeline
• Write the marketing playbooks and SOPs so what works becomes repeatable as we grow
• Own the Franchise Incubators brand and our messaging, and keep our story consistent everywhere we show up
• Own SEO and AEO for our website so the right founders find us and we generate organic leads
• Manage website projects and improvements, keeping the site current, on message, and built to convert
• Build our thought leadership and industry presence so more of the right people know who we are
• Lead marketing for our own launches, announcements, and events
• Advise the brands in our portfolio on marketing strategy and execution
• Own the StoryBrand process with them so every brand tells a clear story
• Guide each brand's website, SEO, and AEO so they grow organic leads too
• Help them plan and run campaigns, and produce the collateral they need, from one-pagers to candidate presentations
• Run marketing audits on brands we're considering, and work with leadership to pick the best ones

Skills

• 3 to 5 years of marketing experience across channels like content, social, and web
• Website experience, and the ability to manage website projects and improvements. You don't need to build sites from scratch, but you know how to run the work and get results
• Working knowledge of SEO and an understanding of AEO, with the ability to grow organic traffic and leads through good content and site structure
• Strong writing. You can turn a complicated offer into a clear story
• Hands-on HubSpot experience, including email workflows, sequences, and lifecycle marketing
• The ability to manage outside vendors and a design process, keeping the work on brand and on deadline
• A builder's instinct. You like an early-stage company where you write the playbook instead of running someone else's
• Ownership of outcomes. You move fast and don't need a plan handed to you to get going
• Experience with the StoryBrand framework from Donald Miller

Qualifications

Must Haves

• 3 to 5 years of marketing experience across channels like content, social, and web
• Website experience, and the ability to manage website projects and improvements. You don't need to build sites from scratch, but you know how to run the work and get results
• Working knowledge of SEO and an understanding of AEO, with the ability to grow organic traffic and leads through good content and site structure
• Strong writing. You can turn a complicated offer into a clear story
• Hands-on HubSpot experience, including email workflows, sequences, and lifecycle marketing
• The ability to manage outside vendors and a design process, keeping the work on brand and on deadline
• A builder's instinct. You like an early-stage company where you write the playbook instead of running someone else's
• Ownership of outcomes. You move fast and don't need a plan handed to you to get going

Nice to Haves

• experience with the StoryBrand framework from Donald Miller

Benefits

• A quarterly goals bonus worth up to 16% of your base salary across the year.
• 15 days of paid time off per year, plus personal days, floating holidays, and a paid volunteer day.
• Nine or more paid company holidays annually.
• Flexible hours.
• Company gatherings with the team in person.
• We'll set you up with the equipment you need to do this job well from wherever you work.
• A discretionary budget for your professional growth: the courses, certifications, conferences, and tools that make you better at your craft.
• The role is fully remote, with a hybrid option if you're in or near Austin, Texas.