Franchise Digital Marketing Manager

Summary

New Mom School is an emerging franchise brand with 23 locations dedicated to supporting mothers post-baby. The Digital Marketing Manager will own the organization’s digital media presence across email, social, website, and content while driving national strategy and local franchisee activation. The role also supports franchise development marketing, campaign analytics, content creation, vendor relationships, and brand standards.

Responsibilities

• Own the HubSpot platform end-to-end: email builds, workflows, list segmentation, and reporting
• Design, build, and deploy marketing emails, including A/B and multivariate testing of subject lines, content, and CTAs
• Analyze campaign performance (open rates, CTR, conversions) and turn insights into optimization recommendations
• Manage relationships with designers, ad agencies, and other marketing vendors as needed to support campaign execution and performance
• Maintain data hygiene, automation workflows, and lead nurture sequences within HubSpot
• Own all website content, ensuring accuracy, consistency, and adherence to brand standards across every page
• Serve as the organization's social media subject matter expert — understanding platform nuances, algorithm shifts, and best practices across channels (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Build and manage the monthly social content calendar
• Monitor and report on social performance, translating metrics into actionable strategy
• Own the strategy, content, design, and distribution of the national newsletter and company blog
• Coordinate cross-functional input (leadership, ops, local markets) to keep content relevant and timely
• Track engagement and continuously refine format and content based on performance data
• Support franchisee marketing activation, including campaign rollouts, trainings, toolkits, and asset localization
• Provide performance reporting and benchmarking across the franchise network
• Support new franchisee grand opening and ramp-up marketing, including local launch campaigns and awareness-building strategies
• Ensure local and franchisee-facing content and campaigns uphold brand standards
• Support FranDev advertising and email flows (including HubSpot nurture sequences) to drive qualified franchisee leads
• Report on FranDev campaign performance alongside the development team, and align messaging with brand standards
• Update and maintain marketing decks, sales collateral, and campaign creative as needed, ensuring assets stay on-brand and current
• Partner with design resources (internal or agency) when new creative concepts or original design work are required

Skills

• Hands-on expertise with HubSpot (or comparable marketing automation/CRM platform), Google Analytics, Canva, and WordPress
• Experience building and managing content calendars across multiple markets or locations
• Excellent project management skills with the ability to juggle national strategy and local execution
• Working knowledge of SEO best practices for blog and website content
• Strong writing and editing skills for email, social, and newsletter content
• Comfortable presenting performance data and training non-marketing stakeholders (e.g., franchisees)
• Working proficiency in design/presentation tools (e.g., PowerPoint or Adobe Creative Suite) to update decks and creative assets
• Experience managing external agency or vendor relationships (e.g., design, advertising, or other marketing partners)
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
• 3–5+ years of digital marketing experience, including experience within a franchise system (franchisor side strongly preferred)
• Strong working knowledge of social media platforms, paid/organic strategy, and analytics tools; influencer marketing experience is a strong plus

Qualifications

Must Haves

• Hands-on expertise with HubSpot (or comparable marketing automation/CRM platform), Google Analytics, Canva, and WordPress
• Experience building and managing content calendars across multiple markets or locations
• Excellent project management skills with the ability to juggle national strategy and local execution
• Working knowledge of SEO best practices for blog and website content
• Strong writing and editing skills for email, social, and newsletter content
• Comfortable presenting performance data and training non-marketing stakeholders (e.g., franchisees)
• Working proficiency in design/presentation tools (e.g., PowerPoint or Adobe Creative Suite) to update decks and creative assets
• Experience managing external agency or vendor relationships (e.g., design, advertising, or other marketing partners)
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Nice to Haves

• 3–5+ years of digital marketing experience, including experience within a franchise system (franchisor side strongly preferred)
• Strong working knowledge of social media platforms, paid/organic strategy, and analytics tools; influencer marketing experience is a strong plus

Benefits

• 401(K) Savings Plan
• Flexible vacation policy with no pre-set maximums on paid time off
• Remote position