Dental Network Content Manager

Summary

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits to federal employees, retirees, military retirees and their families. The Dental Network Content Manager oversees the Connection Dental Network's digital presence, provider communications, website content, internal documentation, and quarterly newsletter. The role also manages provider surveys, monitors engagement analytics, ensures compliance with brand and regulatory standards, and supports cross-functional marketing and administrative communications.

Responsibilities

• Oversee all aspects of the Connection Dental Network website, including recommending content strategy, development, publishing, and ongoing maintenance to ensure digital assets remain current and relevant, while working cross-functionally with G.E.H.A Marketing, member and provider experience teams to safeguard provider messaging follows G.E.H.A brand standards and organization’s overall communication strategy
• Create, facilitate, and distribute the quarterly Connection Dental Network newsletter, coordinating content contributions, editorial calendars, and distribution logistics
• Collaborate with the dental network team and cross-functional GEHA teams to produce all CDN marketing and administrative collateral required for provider acquisition and ongoing provider administration
• Design, administer, and analyze provider surveys to gather feedback, measure satisfaction, and inform network improvements
• Ensure all content and collateral adhere to brand guidelines, regulatory requirements, and organizational standards
• Monitor website analytics and newsletter engagement metrics to optimize content strategy and report on performance
• Serve as a subject matter expert on best practices for digital communications within the dental network industry
• Support ad hoc content needs as requested by the dental network leadership team

Skills

• Bachelor's degree in communications, Marketing, Journalism, Health Administration, or a related field required
• Minimum of 3-5 years of experience in content management, digital communications, or marketing, preferably in a healthcare or dental network environment
• Demonstrated experience with website content management systems (CMS), newsletter platforms, and content analytics tools
• Strong writing, editing, and proofreading skills, with attention to detail and the ability to translate complex information into clear, engaging content
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Proven ability to work collaboratively with cross-functional teams and external partners
• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required
• Latency (ping) response time lower than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
• Familiarity with dental or healthcare industry terminology and provider communications is preferred
• Experience with industry standards/practices i.e., 508 Compliance, HIPAA, PHI governance etc

Qualifications

Must Haves

• Bachelor's degree in communications, Marketing, Journalism, Health Administration, or a related field required
• Minimum of 3-5 years of experience in content management, digital communications, or marketing, preferably in a healthcare or dental network environment
• Demonstrated experience with website content management systems (CMS), newsletter platforms, and content analytics tools
• Strong writing, editing, and proofreading skills, with attention to detail and the ability to translate complex information into clear, engaging content
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Proven ability to work collaboratively with cross-functional teams and external partners
• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required
• Latency (ping) response time lower than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Nice to Haves

• Familiarity with dental or healthcare industry terminology and provider communications is preferred
• Experience with industry standards/practices i.e., 508 Compliance, HIPAA, PHI governance etc

Benefits

• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program
• Hybrid and work-from-home options for many of our roles