Associate, Marketing Analytics

Summary

Girl Scouts of the USA is a leading authority on leadership development for girls, and they are seeking an Associate in Marketing Analytics to enhance their marketing initiatives. This role focuses on analyzing and optimizing digital marketing campaigns and collaborating with cross-functional teams to drive data-informed strategies.

Responsibilities

• Design and implement robust tracking frameworks across paid media, organic channels, email, and web to monitor campaign performance in real time
• Conduct deep-dive analyses on campaign KPIs (CTR, CPA, ROAS, engagement metrics) to identify trends, anomalies, and optimization levers
• Partner with campaign managers to develop A/B testing strategies and interpret results to refine targeting, messaging, and channel mix
• Build and maintain dynamic, multi-layered dashboards in Google Looker Studio that integrate data from GA4, CRM, ad platforms, and marketing automation tools
• Ensure dashboards are tailored to marketing stakeholder needs—executive summaries for leadership, granular views for marketing channel owners, and predictive insights for strategists
• Implement and validate conversion tracking across platforms using GTM, GA4, and custom event tagging
• Develop narrative-driven performance reports that combine quantitative rigor with strategic storytelling, highlighting campaign impact, audience behavior, and growth opportunities
• Maintain expertise in GA4, GTM, SQL, and marketing analytics platforms to ensure data integrity and scalability
• Translate data insights into strategic recommendations that inform campaign planning, budget allocation, audience segmentation, and creative direction
• Act as a data consultant within the marketing team, proactively identifying opportunities to improve funnel efficiency and customer acquisition
• Work closely with teams across the organization to align data governance, attribution modeling, and forecasting methodologies
• Co-develop frameworks for measuring brand lift, customer lifetime value, and multi-touch attribution across digital ecosystems
• Ensure consistent taxonomy and tagging across departments to enable unified reporting and holistic performance measurement
• Collaborate with IT and data engineering teams to troubleshoot data pipelines, enhance integrations, and support advanced analytics initiatives

Skills

• Bachelor's degree or equivalent experience
• 3+ years of experience in digital marketing or a related field
• Expertise in tracking and interpreting key digital marketing metrics (CTR, CPA, ROAS, engagement, funnel conversion)
• Hands-on experience with GA4, Google Tag Manager (GTM), and event tracking implementation
• Experience integrating data from multiple sources (GA4, CRM, ad platforms, marketing automation tools)
• Ability to support A/B testing, audience segmentation, and creative performance analysis
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration
• Skilled in crafting narrative-driven reports that combine data insights with business context
• Ability to translate campaign data into actionable insights that inform strategy and execution
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration
• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences
• Highly organized, detail-oriented, and proactive
• Advanced proficiency in Google Looker Studio (formerly Data Studio) for building interactive, stakeholder-specific dashboards
• Advanced proficiency in Microsoft Excel
• Proficiency in Office 365, Google Analytics 4, and Google Tag Manager
• Working knowledge of SQL, BigQuery, or other data querying tools for custom analysis a plus
• Google Analytics 4 certification

Qualifications

Must Haves

• Bachelor's degree or equivalent experience
• 3+ years of experience in digital marketing or a related field
• Expertise in tracking and interpreting key digital marketing metrics (CTR, CPA, ROAS, engagement, funnel conversion)
• Hands-on experience with GA4, Google Tag Manager (GTM), and event tracking implementation
• Experience integrating data from multiple sources (GA4, CRM, ad platforms, marketing automation tools)
• Ability to support A/B testing, audience segmentation, and creative performance analysis
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration
• Skilled in crafting narrative-driven reports that combine data insights with business context
• Ability to translate campaign data into actionable insights that inform strategy and execution
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration
• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences
• Highly organized, detail-oriented, and proactive
• Advanced proficiency in Google Looker Studio (formerly Data Studio) for building interactive, stakeholder-specific dashboards
• Advanced proficiency in Microsoft Excel
• Proficiency in Office 365, Google Analytics 4, and Google Tag Manager

Nice to Haves

• Working knowledge of SQL, BigQuery, or other data querying tools for custom analysis a plus
• Google Analytics 4 certification

Benefits

• GSUSA offers 20+ days of paid time off
• 2 floating holidays
• 9 workplace holidays per year
• Paid holiday year-end office closure between Christmas and New Year's
• Medical and Behavioral Health Coverage
• Plan options with individual and family coverage including wellness, hospitalization, and fertility assistance
• GSUSA partial subsidy of premium costs (both plans)
• Dental and vision coverage
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Short- and Long-Term Disability for salary continuation
• Health and Wellness Classes and Activities throughout the year
• Full-time, remote position
• Days and hours of work are Monday through Friday with a 35 hour per week schedule
• Occasional evenings and weekends work may be required as job duties demand