Manager, Category Insight

Summary

Give & Go Prepared Foods Corp., a member of the Mondelēz family, is a growing North American manufacturer of baked goods. The Category Insights Manager uses syndicated research, account data, and ad hoc studies to identify category growth opportunities and support Sales and Marketing strategies for Walmart and Sam’s. The role translates insights into actionable recommendations, monitors market and consumer trends, supports innovation and portfolio planning, and presents business reviews.

Responsibilities

• Collaborate with Sales, CM, Category and PD (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies
• Support the full process of customer line reviews, utilizing Walmart tools translating insights into executional plans
• Provide product-specific recommendations aligned with WM/Sam’s and G&G strategy
• Continually monitor and advise on general market trends impacting Give & Go’s business
• Provide foresight into consumer trends to help predict future market developments
• Continuous assessment of current portfolio and mix. Proactively recommend changes ahead of LRs
• Owner-continue developer of key reporting such as sales performance (item level), contribution tracker, scorecard, forecast, funnel, and others
• Support Innovation Pipeline development via trends and research
• Use analytics to identify innovation opportunities that match consumer and customer trends
• Analyze performance of existing/innovation to improve future PD and promotional effectiveness
• Develop and present monthly and quarterly business reviews by category to WM Team + Cross functionals

Skills

• Completion of a university degree in business and/or marketing
• Minimum 3 years' experience in market research or in a field that requires analysis of information
• Strong analytical market research and trend analysis
• Previous experience using Nielsen, Circana, and/or Walmart Scintilla, Sam's MADRID
• Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
• Experience working with diverse groups in multiple locations
• Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
• Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
• Ability to work independently and in a team environment

Qualifications

Must Haves

• Completion of a university degree in business and/or marketing
• Minimum 3 years' experience in market research or in a field that requires analysis of information
• Strong analytical market research and trend analysis
• Previous experience using Nielsen, Circana, and/or Walmart Scintilla, Sam's MADRID
• Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
• Experience working with diverse groups in multiple locations
• Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
• Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
• Ability to work independently and in a team environment

Benefits

• Learning and growth in an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.