Sales Executive

Summary

Granum is a software company providing industry-specific platforms and support for landscapers and arborists across North America. The Sales Executive will own the full sales cycle, from prospecting and discovery through demonstrations, negotiation, and closing, while building outbound demand and territory plans. The role also involves partnering cross-functionally, leveraging AI and Salesforce, and ensuring strong customer handoffs.

Responsibilities

• Own the full cycle end-to-end: prospecting, discovery, demo, solution design, proposal, negotiation, and close. No handoffs once the opportunity lands
• Design and run your outbound engine: build targeted account lists, craft sequences, and run focused call blocks across outbound, inbound, events, and referrals, then keep 3–4x coverage against quota
• Run consultative discovery tailored to the account's pains: estimating, scheduling/dispatch, routing, job costing, payroll, invoicing, crew training, or safety and retention, and translate them into outcomes and ROI
• Deliver value-led, outcome-focused demos that feel like a consultative working session, not a feature walkthrough, connecting the right platform(s) to time savings, revenue lift, and better customer experiences
• Build and execute a territory plan; prioritize ICP accounts and multi-thread with owners, operators, and ops leaders
• Pilot and iterate outbound plays: test new messaging, channels, and patterns, and share what's working so we can codify and scale it
• Leverage AI to multiply your output: research, call prep, objection handling, follow-up writing, and post-call summaries, and help refine best practices
• Forecast with discipline, keep a clean house in Salesforce, and maintain impeccable pipeline hygiene
• Partner cross-functionally with Marketing, Product, and Sales Leadership on campaigns, field feedback, and new channels, and coordinate with Onboarding for smooth, on-time handoffs
• Represent Granum's partner-first approach and brand values in every interaction, and show up as the owner of your business

Skills

• 2–5+ years of quota-carrying SaaS experience (SMB/mid-market) with a documented track record of new-logo wins, including meaningful self-sourced pipeline
• A hunter's mindset and competitive edge: you get energy from the chase, not just from managing an existing book of business
• Discovery chops, storytelling flair, and sharp negotiation; executive presence with owners and operators, including tough conversations on pricing and change management
• A builder's mentality: comfortable operating with less structure, giving feedback on what's missing, and helping shape the playbook as we grow
• Process discipline and CRM proficiency (Salesforce) with a modern sales toolset; you plan your week using data, not vibes
• Hands-on experience using AI in your workflow, for writing, research, call prep, or analysis, and hunger to do more
• Self-starting, coachable, and curious: you seek out feedback, act on it quickly, and go looking for the next experiment without being asked
• Genuine curiosity about green-industry operations and the appetite to learn domain-specific workflows quickly
• North America-based, flexible location
• Occasional travel for industry events and customer meetings as needed (think: quality face time, not weekly flights)
• Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada or the U.S, without sponsorship from the company
• Field service or vertical SaaS experience where deals are tied to operational workflows
• Direct exposure to the green industry (tree care, arboriculture, landscape, snow, PHC) or adjacent blue-collar tech
• Familiarity with SPICED, MEDDICC, or SPIN, and comfort running mutual action or close plans

Qualifications

Must Haves

• 2–5+ years of quota-carrying SaaS experience (SMB/mid-market) with a documented track record of new-logo wins, including meaningful self-sourced pipeline
• A hunter's mindset and competitive edge: you get energy from the chase, not just from managing an existing book of business
• Discovery chops, storytelling flair, and sharp negotiation; executive presence with owners and operators, including tough conversations on pricing and change management
• A builder's mentality: comfortable operating with less structure, giving feedback on what's missing, and helping shape the playbook as we grow
• Process discipline and CRM proficiency (Salesforce) with a modern sales toolset; you plan your week using data, not vibes
• Hands-on experience using AI in your workflow, for writing, research, call prep, or analysis, and hunger to do more
• Self-starting, coachable, and curious: you seek out feedback, act on it quickly, and go looking for the next experiment without being asked
• Genuine curiosity about green-industry operations and the appetite to learn domain-specific workflows quickly
• North America-based, flexible location
• Occasional travel for industry events and customer meetings as needed (think: quality face time, not weekly flights)
• Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada or the U.S, without sponsorship from the company

Nice to Haves

• Field service or vertical SaaS experience where deals are tied to operational workflows
• Direct exposure to the green industry (tree care, arboriculture, landscape, snow, PHC) or adjacent blue-collar tech
• Familiarity with SPICED, MEDDICC, or SPIN, and comfort running mutual action or close plans

Benefits

• Canada-based candidates: 50,000 - 60,000 OTC (commissions are uncapped)
• US-based candidates: 55,000 - 65,000 OTC (commissions are uncapped)
• North America-based, flexible location
• In the U.S., comprehensive medical, dental, and vision coverage with multiple plan options, plus HSA/FSA accounts, disability and life insurance, and more
• In Canada, an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage
• 401(k) matching for U.S. employees
• RRSP matching for those in Canada
• Tailored career development conversations and support for tools, courses, and resources
• Unlimited Paid Time Off
• Paid company holidays
• Company-wide winter break from December 24 to January 1