Go-to-Market Operations Manager

Summary

Greenfield Global is a producer and supplier of raw materials, ingredients, additives, biofuels, and renewable energy solutions. The Go-to-Market Operations Manager will lead connected marketing and sales operations by owning the technology, processes, funnel models, analytics, and playbooks that enable commercial teams to deliver results.

Responsibilities

• Own a single taxonomy connecting marketing campaigns to sales plays, so one naming and category structure carries from GTM strategy through to seller execution
• Own lead scoring and routing models, including thresholds, criteria, assignment logic, and the follow-up standard sellers are held to
• Own the sales funnel: work directly with sellers to define and maintain stage definitions, entry and exit criteria, and the conversion measures that describe how leads become orders
• Design sales cadences and sequences that carry a connected campaign strategy from marketing through sales to revenue, so every GTM launch has a seller-ready play behind it
• Partner with IT development and BSA teams to translate sales requirements into CRM process and field changes that drive growth and accuracy
• Own sales process documentation and playbooks end-to-end, keeping them the current, usable reference for how sales operates
• Continuously assess the marketing and sales tool stack for seller effectiveness; evaluate new tooling extending the foundational D365 toolset
• Partner with sales leadership, commercial analytics, finance, and data governance to define pipeline, funnel and sales activity metrics that measure realistically and accurately, and establish the always-on reporting sales leadership can rely on
• Partner with finance leads to define pipeline confidence criteria and how stages map to forecast
• Act as a strategic, day-to-day partner to sales and marketing leadership on process, productivity, and go-to-market execution
• Proactively surface funnel and process problems and keeping both teams aligned on active pipeline and initiatives

Skills

• Experience designing pipeline stages, funnel definitions, and lead scoring directly with sellers, including ownership of a marketing-to-sales handoff (routing, scoring logic, and follow-up standards)
• 3-5 years in a sales/revenue operations role on a team running D365 Customer Engagement (CE) Sales, with working knowledge of its back-end architecture and customization capabilities
• Experience with modern GTM and selling tools such as Salesloft, ZoomInfo, Outreach, LinkedIn Sales Navigator, and authoring sales process documentation that sellers actually use
• Hands-on experience with the Power Platform (Dataverse, Power Automate, Power BI) and familiarity with Microsoft/D365 agentic AI capabilities for sales
• Experience defining pipeline and funnel metrics with finance and analytics teams, and understanding of how CRM stage data supports forecasting
• Experience translating company strategy and sales growth goals directly into operational execution across process, systems & fields, and definitions
• Experience operating in dynamic or start-up environments, driving cross-department collaboration and change management across teams in transition
• Proven experience partnering with and presenting to senior sales and marketing leadership

Qualifications

Must Haves

• Experience designing pipeline stages, funnel definitions, and lead scoring directly with sellers, including ownership of a marketing-to-sales handoff (routing, scoring logic, and follow-up standards)
• 3-5 years in a sales/revenue operations role on a team running D365 Customer Engagement (CE) Sales, with working knowledge of its back-end architecture and customization capabilities
• Experience with modern GTM and selling tools such as Salesloft, ZoomInfo, Outreach, LinkedIn Sales Navigator, and authoring sales process documentation that sellers actually use
• Hands-on experience with the Power Platform (Dataverse, Power Automate, Power BI) and familiarity with Microsoft/D365 agentic AI capabilities for sales
• Experience defining pipeline and funnel metrics with finance and analytics teams, and understanding of how CRM stage data supports forecasting
• Experience translating company strategy and sales growth goals directly into operational execution across process, systems & fields, and definitions
• Experience operating in dynamic or start-up environments, driving cross-department collaboration and change management across teams in transition
• Proven experience partnering with and presenting to senior sales and marketing leadership

Benefits

• Remote work arrangement
• Formal and informal training opportunities
• Comprehensive health and dental benefits
• Short- and long-term disability coverage
• Life insurance
• Paid personal sick time
• Vacation time exceeding industry standards
• Company-funded retirement savings program with individual contribution opportunities
• Meaningful and challenging work
• Curated intentional culture focused on growth and development, engagement, and communication