Growe Talents
Posted 12 days agoVerified live 16h ago
CRM Gamification Manager
Brief overview
Remote
2+ yrsMinimum
CRM PlatformsSmarticoUser Acquisition, Engagement, Retention, and LoyaltyUser SegmentationHTMLOnline GamblingBonus Mechanics
About the company
Growe Talentsgrowetalents.com/?utm_source=Linkedin+
Growe Talents is a recruitment agency where ambition meets opportunity in one of the world’s most dynamic industries - iGaming.
Job description
Summary
Jugabet is a brand and gaming platform accessible to players in Latin America, with a strong regional focus and localized strategies. The CRM Gamification Manager will develop loyalty programs and gamification mechanics, manage CRM campaigns and communications, analyze user behavior and product metrics, and improve engagement and retention across the user journey.
Responsibilities
- Develop and maintain user loyalty programs
- Generate ideas and launch gamification mechanics, including lootbox maps, minigames, and scratch cards with online and offline rewards
- Manage CRM bonus campaigns and user communications
- Monitor campaign performance daily and continuously improve results
- Analyze user behavior and key product metrics to identify insights and opportunities
- Segment audiences and build engagement flows across the user journey
- Collaborate closely with Product, CRM, Marketing, Design, Content, Sponsorship, and Brand teams
Skills
- 2+ years of experience as a CRM, Retention, or Gamification Manager within the online gambling industry
- Hands-on experience with CRM platforms (Smartico or similar is a must)
- Strong understanding of user acquisition, engagement, retention, and loyalty in B2C products
- Experience with user segmentation and basic HTML knowledge
- Experience working with analytics tools and bonus mechanics (free spins, cashback, deposit bonuses)
- Experience collaborating with cross-functional teams
- Friendly, professional, and result-oriented mindset
- Curious, thoughtful, and attentive to details, especially when it comes to user experience
- Fast, transparent, and effective communication skills
- Comfortable working with numbers and metrics, or motivated to develop in this area
- Proactive, responsible, and eager to test new ideas and continuously improve
- Upper-Intermediate English or higher (Spanish is a plus)
Qualifications
Must Haves
- 2+ years of experience as a CRM, Retention, or Gamification Manager within the online gambling industry
- Hands-on experience with CRM platforms (Smartico or similar is a must)
- Strong understanding of user acquisition, engagement, retention, and loyalty in B2C products
- Experience with user segmentation and basic HTML knowledge
- Experience working with analytics tools and bonus mechanics (free spins, cashback, deposit bonuses)
- Experience collaborating with cross-functional teams
- Friendly, professional, and result-oriented mindset
- Curious, thoughtful, and attentive to details, especially when it comes to user experience
- Fast, transparent, and effective communication skills
- Comfortable working with numbers and metrics, or motivated to develop in this area
- Proactive, responsible, and eager to test new ideas and continuously improve
Nice to Haves
- Upper-Intermediate English or higher (Spanish is a plus)
Benefits
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
