Retention Strategist

Summary

Homestead Studio is an email marketing agency that helps eCommerce brands grow through personalized email and SMS messaging. The Retention Strategist will manage client relationships, develop and implement Email + SMS strategies, oversee production and reporting, and optimize customer lifecycles for profitable growth.

Responsibilities

• Serve as the primary point of contact and relationship manager for assigned client accounts
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
• Ability to assist with logic for email + SMS campaigns and automation
• Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Project coordination for new email triggers, transactional emails, and special projects
• Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Skills

• At least two years of experience in email marketing
• At least one year of experience managing Email + SMS accounts and providing strategy
• Hands-on experience with Klaviyo / Postscript / Attentive
• Experience segmenting email and SMS lists
• Client relationship management experience
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Excellent communication and analytical skills
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
• Preference for bachelor's degree

Qualifications

Must Haves

• At least two years of experience in email marketing
• At least one year of experience managing Email + SMS accounts and providing strategy
• Hands-on experience with Klaviyo / Postscript / Attentive
• Experience segmenting email and SMS lists
• Client relationship management experience
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Excellent communication and analytical skills
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams

Nice to Haves

• Preference for bachelor's degree

Benefits

• This is a fully remote role.