Summary
Homestead Studio is an email marketing agency that helps eCommerce brands grow through personalized email and SMS messaging. The Email Designer will concept, design, and iterate performance-driven email campaigns and automated flows for multiple direct-to-consumer brands while collaborating with strategists and copywriters, contributing to testing, and maintaining scalable design systems.
Responsibilities
- Design performance-driven email campaigns and automated flows grounded in clear conversion hierarchy
- Translate strategic campaign concepts into compelling visual narratives
- Collaborate with copywriters and strategists to elevate ideas beyond execution
- Contribute to A/B testing strategy and iterate based on performance insights
- Build scalable, modular email systems inside Figma
- Maintain strong file hygiene, naming conventions, and asset organization
- Ensure designs meet deliverability, responsiveness, and accessibility best practices
- Participate in structured internal review loops and implement feedback efficiently
- Contribute to internal creative initiatives such as template development, training materials, case studies, and agency-wide design improvements
- Contribute to client onboardings and brand system setup
- This role requires both creative thinking and operational discipline
Skills
- 2+ years designing high-volume email campaigns for DTC brands
- Strong portfolio demonstrating performance-driven creative
- Proficiency in Figma (required) and Adobe Creative Suite
- Familiarity with email platforms such as Klaviyo
- Strong understanding of conversion hierarchy, email best practices, and mobile-first design
- Experience contributing to A/B testing and interpreting performance data
- Excellent communication and time-management skills
- Bachelor's degree
- Experience working in agency environments
- Exposure to paid social creative systems
- Experience with design accessibility (ADA & WCAG compliance)
Qualifications
Must Haves
- 2+ years designing high-volume email campaigns for DTC brands
- Strong portfolio demonstrating performance-driven creative
- Proficiency in Figma (required) and Adobe Creative Suite
- Familiarity with email platforms such as Klaviyo
- Strong understanding of conversion hierarchy, email best practices, and mobile-first design
- Experience contributing to A/B testing and interpreting performance data
- Excellent communication and time-management skills
Nice to Haves
- Bachelor's degree
- Experience working in agency environments
- Exposure to paid social creative systems
- Experience with design accessibility (ADA & WCAG compliance)
Benefits