Paid Media & Creative Coordinator

Summary

Humble Bundle is hiring a Paid Media & Creative Coordinator to support business-to-consumer e-commerce marketing campaigns. The role assists with planning, executing, optimizing, and reporting on paid media campaigns while producing and iterating video creative assets based on performance data.

Responsibilities

• Collaborate with the Sr. Marketing Manager to plan, execute, and optimize paid marketing campaigns in Google Ads, Meta Advertising, Reddit Advertising, Microsoft Advertising, and any other platforms Humble Bundle may expand into in the future
• Transform static publisher provided flat graphic assets into high converting, animated short-form video ads optimized for Meta, Google, Reddit, and Bing placements
• Produce rapid creative iterations by swapping video hooks, writing new/adjusting CTAs, optimizing voiceovers, and reframing ratios based on campaign performance data
• Collaborate with the Sr. Marketing Manager to plan and execute optimization tests (e.g. A/B testing) for measured results that inform the basis of future marketing tactics
• Collaborate with the broader team to brainstorm static to video creative concepts, layout designs, and conversion focused hypotheses
• Execute recurring and/or ad hoc reporting needs and proactively communicate campaign status updates, results, and new revenue opportunities
• Stay informed on platform/industry trends, updates, and best practices

Skills

• Curious, self-motivated candidates who have some initial experience with digital marketing campaign tactics and visual asset creation, are able to learn and adapt quickly, and are comfortable working in a fast-paced in-house environment
• 1+ years of experience working with and being proficient in Google Ads
• 1+ years of experience working with and being proficient in a paid social platform such as Meta Advertising or Reddit Advertising
• 1+ years of experience working with and being proficient in video production software, creating and editing A/V files
• Experience working with and being proficient in Excel and Google Sheets
• Excellent written communication skills
• Strong eye for detail and ability to verify campaigns for accuracy
• Comfortable working in fast-paced environments where aspects of marketing campaigns are subject to frequent change
• Ability to adapt to new working environments and needs as they arise
• Willingness to be proactive in continued learning and development in the role
• Certifications for paid advertising platforms, such as Google Ads, Meta, Reddit, and Microsoft
• Experience in the gaming industry is a plus

Qualifications

Must Haves

• curious, self-motivated candidates who have some initial experience with digital marketing campaign tactics and visual asset creation, are able to learn and adapt quickly, and are comfortable working in a fast-paced in-house environment
• 1+ years of experience working with and being proficient in Google Ads
• 1+ years of experience working with and being proficient in a paid social platform such as Meta Advertising or Reddit Advertising
• 1+ years of experience working with and being proficient in video production software, creating and editing A/V files
• Experience working with and being proficient in Excel and Google Sheets
• Excellent written communication skills
• Strong eye for detail and ability to verify campaigns for accuracy
• Comfortable working in fast-paced environments where aspects of marketing campaigns are subject to frequent change
• Ability to adapt to new working environments and needs as they arise
• Willingness to be proactive in continued learning and development in the role

Nice to Haves

• Certifications for paid advertising platforms, such as Google Ads, Meta, Reddit, and Microsoft
• Experience in the gaming industry is a plus

Benefits

• Comprehensive medical, dental, and vision coverage
• Life and disability benefits
• Flexible Spending Accounts (FSAs)
• 401(k) with company match
• Employee Stock Purchase Plan
• Flexible Time Off
• Volunteer Time Off
• Paid holidays
• Family building and caregiving support
• Generous Family Care and Parental leave
• Fitness Reimbursement
• Access to wellness programs
• Employee Resource Groups
• Company-sponsored events
• Educational support
• Mentorship programs
• Career development resources
• Employee engagement programs
• Recognition awards
• For applicants residing within a 30-mile radius of office locations in Los Angeles or New York, there may be a requirement to work a hybrid schedule; for all others around the US, this position will be remote