Summary
Men In Blazers Media Network is a U.S. soccer media network that creates engaging content for a diverse soccer fan base. The Paid Media Manager will support the planning, execution, optimization, and reporting of paid campaigns across programmatic, social, video, and search channels while collaborating with cross-functional teams to support marketing and partnership initiatives.
Responsibilities
- Support the setup and management of campaigns within DSP’s, helping execute programmatic buys across display, video, and connected TV inventory
- Assist in building and launching paid campaigns across TikTok, Meta, YouTube and Google Ads
- Manage daily optimizations to hit performance KPIs (Reach, Video Views, CPA, ROAS, CPM, etc.)
- Ensure accurate tagging, tracking, and pixel setups in Google Tag Manager
- Contribute to audience research, channel selection, and budget allocation recommendations
- Assist in developing paid media plans that incorporate a mix of programmatic channels, social, search and video, including inventory sourcing through open exchange, private marketplace, or direct deals where applicable
- Track competitive insights, platform benchmarks, and learnings to inform future strategy
- Build performance reports for internal stakeholders and partners and contribute to campaign readouts and post-mortems
- Pull data from DSPs, Ads Managers, YouTube Studio, Google Analytics, Hubspot, reporting interfaces and any third-party tracking tools
- Work closely with Social, Marketing, Creative, Content, and Partnerships teams to align paid campaigns with organic and partner initiatives
Skills
- Hands-on experience launching and optimizing campaigns in major digital platforms (programmatic channels, Meta, TikTok, Google/YouTube)
- Strong analytical ability working with data and dashboards
- Ability to work collaboratively across departments and manage cross-functional projects
- Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment
- Ability to adapt to evolving industry trends and technologies
- An unresting passion for the game of soccer, and an understanding of the history of the game
- 3+ years of experience in digital media buying, paid social, paid video, or growth marketing, preferably within sports or entertainment
Qualifications
Must Haves
- Hands-on experience launching and optimizing campaigns in major digital platforms (programmatic channels, Meta, TikTok, Google/YouTube)
- Strong analytical ability working with data and dashboards
- Ability to work collaboratively across departments and manage cross-functional projects
- Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment
- Ability to adapt to evolving industry trends and technologies
- An unresting passion for the game of soccer, and an understanding of the history of the game
Nice to Haves
- 3+ years of experience in digital media buying, paid social, paid video, or growth marketing, preferably within sports or entertainment
Benefits