Creative Strategist

Summary

Playbook Media is a growth marketing agency that combines marketing analytics, strategy, paid media, and creative services to help high-growth brands drive growth. The Creative Strategist will own creative strategy for a portfolio of clients, including research, concept development, briefing, production direction, performance analysis, and client presentations.

Responsibilities

• Diagnose what’s actually working in an account and why, using both the numbers (CPA, thumbstop) and content analysis (persona, messaging, format, creator)
• Turn customer and competitive research (social listening, competitor teardown, customer language) into a testing roadmap the whole team can execute against
• Keep a genuine pulse on the industry: new formats, platform policy shifts, what’s breaking through on TikTok this month versus what’s played out
• Write briefs an editor can pick up and execute easily, provide clear actionable notes and feedback that will improve the final edit
• Protect the strategic intent of a concept through production, so what ships still does what it was built to do
• Present concepts, creative learnings, and what’s coming next directly to clients with confidence
• Explain not just what performed, but why, in language a non-creative stakeholder can act on
• Partner with client teams on day-to-day communication and project updates so nothing falls through the cracks between meetings
• Build trust with clients

Skills

• • Ability to Navigate multiple clients at once and multiple projects in different stages of production
• • 1–3 years in digital marketing, performance creative, or paid social; agency experience is a plus
• • A Strong interest in advertising and love of social media and social trends. Interest in pop culture and trends in the zeitgeist
• • Comfort presenting on camera, live, to a client who might push back
• • Sharp writing and sharper judgment about what to cut
• • Enough organization to run multiple accounts without anything slipping, and enough curiosity that the process never goes stale
• • Experience with Compliance-heavy, insurance, health, wellness, or supplement brands
• • Hands-on UGC or testimonial-style content experience
• • Copywriting or scripting chops
• • Experience directing freelance creative talent

Qualifications

Must Haves

• • Ability to Navigate multiple clients at once and multiple projects in different stages of production
• • 1–3 years in digital marketing, performance creative, or paid social; agency experience is a plus
• • A Strong interest in advertising and love of social media and social trends. Interest in pop culture and trends in the zeitgeist
• • Comfort presenting on camera, live, to a client who might push back
• • Sharp writing and sharper judgment about what to cut
• • Enough organization to run multiple accounts without anything slipping, and enough curiosity that the process never goes stale

Nice to Haves

• • Experience with Compliance-heavy, insurance, health, wellness, or supplement brands
• • Hands-on UGC or testimonial-style content experience
• • Copywriting or scripting chops
• • Experience directing freelance creative talent

Benefits

• Bonus program
• 401(k) with company match
• Medical, Dental, and Vision coverage
• Uncapped vacation and sick time
• Training and personal development support
• Primarily remote work environment, with optional quarterly regional get-togethers